The first outbound route of cloud computing UCloud has carved a differentiated layout in Southeast Asia
Recently, the CSRC announced that it approved the IPO registration of UCloud Youkede Technology Co., Ltd. (hereinafter referred to as "UCloud Youkede"). According to the prospectus, from January to June 2019, UCloud's overseas revenue accounts for 10.79% of its overall revenue. As an important strategic market of UCloud, overseas revenue is "increasingly effective".
According to the data, UCloud has reached 32 availability zones in the world, covering 25 regions around the world, leading the global cloud computing enterprises in terms of coverage. The prospectus shows that in Southeast Asia, Africa and other regions with dense population, fast Internet development and strong demand for Chinese enterprises to go to sea, UCloud has to increase resource tilt and encrypt the network node layout of the data center.
In fact, Alibaba Cloud, Tencent Cloud UCloud and other domestic cloud computing service providers are accelerating their global layout, especially in Southeast Asia. According to public information, Alibaba Cloud has launched cloud services in Singapore, Indonesia, Malaysia and India in Southeast Asia, while Tencent Cloud has chosen Singapore, Thailand and India as its coverage in Southeast Asia, UCloud is located in Singapore, Thailand, India, Indonesia and Vietnam. It can be seen from this that Vietnam has become the differentiated layout of UCloud, Alibaba Cloud and Tencent Cloud in Southeast Asia, and has highlighted the advantages of UCloud in Southeast Asia.
Vietnam, the second choice for Chinese enterprises to go to Southeast Asia
Vietnam is located at the southeast end of Indochina Peninsula, with a total population of 93.7 million, and is the third largest country in Southeast Asia; The popularization rate of higher education is high, and the number of people with secondary school diplomas reaches 94%; The population is younger, and the average age is less than 30 years old; According to the GDP data of various countries in the world in 2018, Vietnam's GDP ranked only 13 in Asia, and its per capita GDP ranked 11 with 2566.72 US dollars. There is great room for improvement and development opportunities. On the whole, the Vietnamese market is highly receptive to emerging things, and the demographic quality dividend and demographic structure dividend are obvious, which has become the second choice for Chinese enterprises to go to Southeast Asia.
At present, many domestic enterprises have landed in Vietnam. From the perspective of the game industry, according to relevant data, in the first half of 2019, the ARPU value of the mobile game market in Vietnam rose rapidly. The number of mobile games released was 80% of the same period in 2018, but the overall revenue increased by 30%, of which about 50% came from Chinese games. IGG、 Youzu FunPlus、 Giant, Changyou, Hero Entertainment and other Chinese game manufacturers have gained a share in the Vietnamese market.
Then look at the short video/live broadcast industry. The popular short video applications in Vietnam are TikTok (overseas version) and Kuai (international version). As mentioned above, the population of Vietnam is relatively young. This group is an Internet aborigine who has the courage to try a new Internet lifestyle, has a great demand for social networking and entertainment, and likes short videos and live broadcast apps very much.
Due to the similar culture brought by geographical location, in addition to games, short videos/live broadcasts, e-commerce, educational APP, tool APP, film and television content, etc. are all welcomed by the Vietnamese market to varying degrees. For example, "Yanxi Palace Strategy" has caused continuous popularity in Vietnam, and baby bus, a preschool education company, has also become popular in Vietnam
The problem of going to sea: build your own data center or choose a cloud service provider?
Vietnam's vast market potential has brought greater opportunities and development for Chinese enterprises going to sea. However, the road to gold mining may also be a road to risk. Games, e-commerce, short videos and other overseas enterprises are highly dependent on IT layout. For example, the live broadcast platform needs to support the demand of large-scale people to connect to the Internet at the same time, and has very high requirements for network delay, which requires strong computing and network resources behind it. Therefore, the first problem that enterprises must face when going to sea is IT construction. At this time, there are two ways for enterprises to go to sea: build their own data centers or choose cloud computing services?
Vietnam passed the Cyber Security Law on June 12, 2018, which stipulates that domestic and foreign enterprises providing Internet related services in Vietnam need to set up user information data repositories in Vietnam. Choosing to build a local data center is, of course, very consistent with Vietnam's network security law. However, it means that a large number of servers, network equipment, computer rooms and operation and maintenance teams need to be purchased locally to ensure the business development of the enterprise. To complete these tasks, it is necessary to find out the situation of various data center operators and mobile network operators in Vietnam, and conduct a comprehensive assessment of infrastructure quality, network quality, deployment cycle, price and other factors Make the best solution, but because of the differences in language and culture, these work will consume more time and energy than domestic work.
In addition to the selection of data center suppliers, the self built data center has a major disadvantage - it cannot quickly meet the demand for business elastic expansion. The Internet industry is changing rapidly, and there is a great demand for the "elastic expansion" of resources. The expensive fixed costs brought by self built data centers are not affordable for all enterprises, so most enterprises choose the public cloud as their IT support for going to sea.
Four capabilities to provide an engine for Chinese enterprises to go to Vietnam
During the six years of serving the enterprises at sea, UCloud has accumulated rich overseas operation experience and clearly understood the requirements of overseas enterprises for cloud service providers, including network coverage, security protection, overseas operation experience, rapid service response and other capabilities, which will provide accelerators for the development of overseas enterprises and help their businesses take root and grow.
Capability 1: Local deployment, global network coverage
Choosing a cloud service provider with a local data center in Vietnam is not only to comply with the provisions of Vietnam's network security law, but also because the local network has lower latency and better stability compared with remote coverage after the deployment of local services, APP applications or PC services will be faster and smoother.
According to the survey, Vietnam currently has 10 data centers, 2 submarine optical cable landing points and 6 submarine cables. The Vietnam Data Center of UCloud Youkede has chosen to cooperate with the only Tier3 computer room FPT certified by Uptime in Ho Chi Minh City. The availability commitment of the computer room is 99.982%, and the network operator accesses VNPT FPT， It is 40 minutes' drive from Ho Chi Minh New Hill Airport and 25 minutes' drive from the city center, ensuring that enterprises going to Vietnam can easily and quickly access local high-quality IDC and network resources.
In addition, in order to solve the problems such as the network jitter that causes the online live broadcast and frequent offline games, further improve the stability and speed of the network, and help customers quickly expand overseas business. UCloud has achieved full connectivity from the physical network of the data center to the MAN and then to the WAN. 32 data centers around the world have realized a network, which has built highways for users in various countries/regions. It can not only improve the network transmission speed of Southeast Asian countries, help overseas enterprises cover Southeast Asian users at the same time, but also improve the global network transmission speed, Greatly reduce cross domain delay, jitter, packet loss and other problems during peak periods, so as to improve the user experience.
meanwhile, UCloud has also developed a series of innovative products for network acceleration and network monitoring, including PathX global dynamic acceleration products, terminal link detection SDKs, etc., to better help users avoid unstable network links and improve their network experience.
Capability 2: Distributed security cleaning protection to fully protect user business
High intensity DDoS attacks have always been the biggest challenge facing offshore enterprises. The ability of cloud service providers to protect against high traffic attacks directly determines the availability and stability of users' business. With the continuous deepening of localization coverage of overseas cloud service platforms, UCloud has become a stronger ability to help overseas enterprises expand their business by planning globally and resisting high-intensity traffic attacks.
With the goal of providing users with the best protection experience, UCloud Youkede security team focuses on strengthening the self-developed local cleaning service, constantly polishing the local cleaning protection strategy, and then upgrades the Anycast distributed cleaning scheme. Through the Anycast public network routing nearby routing principle, the attack traffic can be diverted and cleaned nearby. At present, UCloud has seven edge nodes in the world, and each edge node has a DDoS cleaning capability of up to 200G. Compared with the traditional single point cleaning, AnycastEIP has formed a group army style comprehensive cleaning method to help users easily cope with network attacks without increasing delay.
Capability 3: Six years of overseas operation experience, serving many overseas enterprises
The overseas operation experience of public cloud service providers is also one of the factors that overseas enterprises attach great importance to. Enterprises hope that cloud service providers can comply with the compliance systems of various countries and regions and provide them with mature one-stop solutions while maintaining "consistent domestic service standards".
By serving more and more overseas enterprises, UCloud has accumulated rich experience in overseas localization operations and services in global network acceleration, network monitoring and security, which can help users quickly locate and solve problems.
In July 2019, with the support of UCloud Youkede cloud platform, Hero Entertainment will once again launch the second dimension MOBA competitive mobile game "Non Human Park", which was previously popular in China and successfully launched in Thailand.
Capability 4: Global consistency service to solve the worries of offshore enterprises
Mo Xiayun, CEO of Jiaoyang Network, has publicly stated the same problem that most domestic "going to sea" enterprises face - the inconvenience of after-sales service caused by choosing overseas public cloud service providers. It often takes time and energy to find the customer service of its headquarters and then transfer to local or China. It can be seen that offshore enterprises have a strong demand for service quality and service response.
In terms of operation and maintenance and product services, UCloud has ensured the consistency of the construction standards of data centers at home and abroad. In addition, overseas customers enjoy the same "iron triangle" service composed of "customer managers, architects and technical service managers" as domestic users. Through online collaboration, problems can be immediately responded to and quickly resolved. At the same time, UCloud also provides 7 * 24 Chinese technical support services, making customers feel that the service is right beside them.
In addition to helping Chinese enterprises go to Southeast Asia, UCloud has made use of its rich experience accumulated over the years to help many overseas enterprise customers achieve a global layout, including Hong Kong Oasis, Purple Dragon Game, Baby Bus, Probe Blued、 What is worth buying, Qianlong Technology, Xinxin Network, etc. future, UCloud will continue to innovate technology, provide better services and support for enterprises, help every Chinese enterprise to achieve business innovation, and grow with customers overseas.
