Google, the two powerful rivals in the war cloud service market, is seeking hegemony step by step
Since 2016, the competition between cloud computing and massive data market has become increasingly fierce. In the face of increasingly complex market structure and increasingly fierce competitors, Google obviously can no longer "pretend to be calm". Google has been frequently broken in the cloud computing field recently due to its competition with Amazon and Microsoft.
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In recent years, the competition around cloud computing and big data market has become increasingly fierce. American advanced anti DDoS server In order to win a larger share of the market "cake", cloud computing companies must fight a price war. Since 2016, Amazon and Google have had to reduce their own cloud service prices, and the cloud computing market price war has begun. In 2017, this price continued to rise as a means of market competition.
As an old business giant, Microsoft officially joined this year. The same situation also happened in Alibaba and Tencent. Tariq Shaukat, president of Google Cloud Customer, said: "We will not participate in the price war."
But who can really stay in the smoke on the battlefield? With the fierce competition in the cloud market, Amazon and Microsoft began to take action. Recently, NetEase, the "latecomer", plans to expand the cloud map in the officially released Southern Secretary strategy at the cloud creation meeting.
In the face of increasingly complex market structure and increasingly fierce competitors, Google obviously can no longer "pretend to be calm". But as Shokat said, although it is particularly severe, Google does not intend to fight a price war. "Price is very important, but the customer is not only price." So, how to avoid price war, and also have advantages in the cloud computing market? This is the problem Google is trying to solve. For this reason, Google's business in the cloud computing field has been frequently damaged recently.
According to professional analysis, Amazon and Microsoft are currently dominant in cloud computing, while Google is slightly behind. Although the top three have achieved good results, Google obviously does not want to stop here. In the global market, Google clearly hopes to occupy more shares.
According to the BBC, according to the BBC, Google promised to provide customers with faster access. Google promised to provide faster access to customers near London. A third party leased cloud computing services to establish a data center, which is Google's second cloud computing data center in Europe.
Of course, under the global market layout, Google's cloud strategy is not just this step. Recently, Google executives said that Google plans to double the number of cloud businesses in India. Its purpose is obvious - in the competition between the Indian market and Amazon and Microsoft.
It is understood that the development of India's cloud computing market is still very low, and it is expected that the public cloud service market will grow to $1.81 billion in 2017. This will undoubtedly become the eye of cloud computing enterprises in "meat and potatoes", and Google is no exception. Mohit Pande, director of Google's cloud services in India, said, "Our scale in India has doubled this year. With the progress of the project, we will introduce this number."
While expanding the global market, Google has also made great efforts in its cloud computing services. Pay attention to Google's recent industry. The industry should know that Google has begun to allow scientific laboratories and AI researchers to use the quantum computers developed by the company through the Internet in recent months. The ultimate goal is to transform it into a faster and more powerful cloud computing service.
In fact, as early as 2014, Google disclosed the news about quantum computer research and development. Google and other cloud computing companies believe that quantum computing is crucial to the development of cloud computing and can change the development of the entire industry. In fact, in theory, quantum computers can greatly reduce computing time and bring huge effective price reductions to cloud services, but they face many challenges in practical applications.
In the final analysis, whether Google can prove the "advantage" status of quantum computing is not the most important, after all, this is just one of Google's strategies for Amazon and Microsoft. Whether Google and the industry are catching up with the two giants in the field of cloud computing services may be of concern.
