Internet companies prepare for the "Double 11" blockchain and biometric technology battle
In a flash, "Double 11" has entered its 10th year.
At zero o'clock on November 11, the number of visits and transactions of Internet e-commerce giants will increase several times than usual, and this number will become even crazier with the arrival of "Double 11" every year.
At the other end of this madness is the battle field of financial and technological breakthroughs. Behind this battle field of financial technology is "the army has not moved, and food and grass have already taken the lead". All financial services have been comprehensively covered and improved, showing new characteristics.
Blockchain and biometric technology support "Double 11"
The "Double 11" in 2010 was the most dangerous one for Alipay in the payment sector.
The relevant person in charge of Ant Financial Services told the reporter of Securities Daily: "At that time, the" Double 11 "was only considered as an ordinary promotion activity. Alipay doubled the system capacity, thinking that this should be enough to cope with the peak payment, but unexpectedly, the business volume per minute climbed to more than three times the daily volume after zero o'clock, which meant that the system would certainly collapse after a whole day." All developers are faced with a formidable enemy and can only release system capacity by temporarily "cutting business" and manually coordinating system resources. When the last "accounting" application was killed, it was only 4 seconds before the entire database crashed.
This can also be seen as a microcosm of the pressure of Internet companies facing the "Double 11" rush. Based on this, over the past 10 years, companies have continuously increased their investment in the field of financial technology to make technological innovations.
It can be traced back through public data. For the first Tmall "Double 11", Alipay processes 300 payments per second. The latest technical record in 2017 is that Alipay processes 260000 transactions per second.
At the same time, with the gradual implementation and application of a number of new financial technology technologies, such as blockchain and biometrics, "Double 11" has become a new battlefield for testing these technologies.
It is reported that at present, in Tmall Global Mall, the products using blockchain traceability will cover more than 100 countries and regions, and the number of products will reach 150 million. The commodities involved mainly include diamonds, imported milk powder, imported health care products, etc. In addition, Wuchang rice, Moutai and other high-end wines and Pingwu honey will also use blockchain traceability.
The biggest feature of blockchain technology is that it can realize the functions of data transparency, tamper proof, and full sharing, and establish multi-party trust through blockchain information. Therefore, the application of blockchain in the traceability field is different from the independent entry of commodity information by merchants. It can achieve permanent traceability, prevent false information, and help protect the rights and interests of consumers.
Blockchain technology is particularly useful in the long link, high-value cross-border commodity traceability.
According to public information, Ant Financial and Alibaba have been the Internet companies with the largest number of applications for blockchain technology patents in the world. They have made breakthroughs in consensus mechanisms, smart contracts, trusted computing, privacy protection, and cross chain interaction. Their applications for hundreds of technology patents are also concentrated in these fields.
It can be said that in this year's "Double 11", among the technological changes of Internet e-commerce, the most striking is the application of blockchain technology.
In addition, the reporter of Securities Daily found that fingerprint and face brushing payment based on biometric technology will also become the mainstream payment method of "Double 11" this year.
Biometric technologies such as fingerprint, face and voiceprint have the advantages of high security, short time consuming, high success rate, and no fear of forgetting. When customers purchase goods, they use fingerprint and face brushing payment, which has certain advantages in speed. Therefore, many "handymen" regard fingerprint and face brushing as their preferred payment methods. Data from Alipay shows that, At present, users' satisfaction with biometric payment exceeds 95%, which exceeds password payment.
Even "silver haired people" like this new technology. Alipay data shows that the number of elderly people who use fingerprint or face brush payment has increased by 20% compared with 2017. For silver haired people, it is more convenient to "press a finger" or "brush a face" than to enter a password that is easy to forget.
It is reported that in terms of security, fingerprint and face brushing payment have reached a high level in the protection of users' biological information. However, from the perspective of Alipay, it makes full use of the chip level security capabilities of mobile devices. Through cooperation with various parties in the industry chain, it has constructed a full link security protocol based on TEE (Trusted Environment), which provides a strong security guarantee for biological payment. In addition, the risk perception module detects black product attacks, and the risk control engine automatically updates the risk model, which greatly improves the efficiency of risk interception and fully guarantees transaction security.
All enterprises have to wait until the advent of the "Double 11" to test the technical battle, but "the army has not moved, the food and grass have already gone first".
Fierce competition Internet companies prepare for "Double 11"
Behind the frenzy of buying and selling is the growing financial demand of "hand choppers" and small and micro enterprises.
According to the reporter of Securities Daily, as early as August, Taobao Tmall merchants had quietly entered the "Double 11" preparation stage this year. According to the information released by the online merchant bank, the online merchant bank has prepared a total of 200 billion yuan of financial support for "Double 11" merchants this year, and has invested 30 million yuan in subsidies. Tmall merchants who are optimistic about "Double 11" consumption and are preparing for loans have increased by 50% compared with last year.
At the same time, thanks to the development of financial technology, not only the traditional "online merchants", but also more and more offline merchants began to enjoy the convenience of new financial services.
According to the data of online merchant bank, during this year's war preparation cycle, the number of Tmall merchants who used loans for "Double 11" goods preparation, marketing, labor and other expenses increased by 50% compared with last year.
The reporter of Securities Daily learned from the aspect of "Huabei" that currently 2.4 million Taobao Tmall merchants support Huabei installment service. According to the data from "Huabei", up to now, more than 30 million online businesses and offline stores have supported Huabei staging.
The person in charge of Huabei installment business told the reporter of Securities Daily that most of the products consumers chose to use by installment were 3C digital products. This year, women's consumer products such as beauty, mother and baby grew rapidly, and also increased significantly in the fields of education and training, medical care and health.
On the other hand, JD claims that its products such as JD White Stripe and JD Pay, together with JD Mall, bring a lot of benefits such as direct reduction, full reduction and interest free. Moreover, the battlefield of Jingdong Finance is not only ecological in the mall, but also extends to a wider range of offline application scenarios. Taking payment business as an example, Jingdong Finance will cooperate closely with more than 110 retail brands in 32 key cities and unite more than 200000 offline merchants.
In addition, local life merchants represented by Lulema and Word of mouth will also participate in Tmall's "Double 11" for the first time.
In the face of the upcoming "Double 11" stocking of Tmall, 75% of the merchants said they welcomed the financial support provided by the platform, nearly 55% of the small and medium-sized merchants hoped to get a loan of less than 50000 yuan quickly, and 26% of the merchants hoped to get a loan of 50000 yuan to 100000 yuan.
Suning Finance launched the supply chain financial product "quick financing of the chain", which will provide low interest rate financing services for upstream and downstream platform enterprises and merchants, and help merchants to expand north on November 11. It is reported that Suning Finance has provided more than 110 billion yuan of financial support for thousands of enterprises.
In addition to quick financing of goods and quick financing of credit, Suning Finance has created a quick financing of accounts for upstream suppliers, providing single financing and factoring pool financing services based on the transfer of receivables of core enterprises for upstream suppliers of core enterprises; In addition, there is bill quick financing, that is, providing bill discount service based on electronic or paper commercial bills issued by Suning's core enterprises.
According to the reporter of Securities Daily, at present, with the support of Suning Finance, supply chain enterprises can not only borrow money through one box of goods and one order, but also obtain credit financing conveniently and quickly through bills, credit value, purchase installment, POS flow, etc.
