Alicha sold the fake shopkeeper and claimed 1.4 million yuan. This time, big data helped
Alibaba recently sued an online store on the platform that once sold fake goods to the Shenzhen Longgang District Court, claiming 1.4 million yuan for "violating the platform's agreement not to sell fake goods and infringing the platform's goodwill". This case is the first case of e-commerce platform prosecuting the shopkeeper of counterfeit goods in China.
Alibaba has prepared a super long list of lawsuits, and plans to continue to recover from the shopkeeper at all costs for violating the contract and infringing goodwill.
Zheng Junfang, Alibaba's chief platform governance officer (alias "Abbess Extinction"), said, "This case was discovered by Alibaba's big data and has been filed by the police. But we should not only send the lawbreakers to prison, but also continue to pursue compensation by civil means within the legal framework, so that they would not dare to revive after leaving prison."
Before the crime, a Hubei man named Liu settled down in a garden community in Shenzhen, opened a Taobao shop, and actually controlled another Taobao shop registered by Wang, specializing in Swarovski watches.
On the surface, Liu's small business is thriving. However, through big data troubleshooting, Alibaba found that the Swarovski watch sold by Liu was suspected of being fake, and launched a "mysterious spot check", invited mysterious buyers to buy it and hand it over to the "Swarovski" brand for identification, and confirmed that there were many problems such as inconsistent packaging, rough workmanship, and abnormal color, which were really fake.
On August 10, 2016, Alibaba cooperated with the police in Luohu District, Shenzhen to investigate and deal with Liu's business and residence in Shenzhen, and controlled him on the spot. 125 fake Swarovski watches and 2 fake Swarovski seals were seized. The case was worth nearly 2 million yuan, which was later filed by Shenzhen public security.
The problem of counterfeit goods has long plagued the development of e-commerce, and Alibaba has been criticized in the international market for its ineffective crackdown on counterfeit goods.
In December last year, Taobao was blacklisted again by the U.S. Trade Representative Office as a "notorious market". Although Ali explained that it was influenced by political factors. But it is undeniable that this has something to do with the repeated appeals of the American Association of Clothing and Footwear (AAFA). AAFA once said that through the monitoring and actual purchase of Taobao, the monitoring results of its investigation team showed that more than half of the brand imitations were sold on Taobao platform.
Alibaba has always had a clear attitude and firm position on combating counterfeits. At the end of last year, Alibaba set up a platform governance department, with more than 2000 employees full-time responsible for combating counterfeits, and 5000 social volunteers involved in combating counterfeits. However, despite the large amount of funds and resources invested in the fight against counterfeits, Ali has not achieved significant results in the short term due to its platform business model, market demand, interest chain of selling counterfeits and other factors.
In December last year, Alibaba Group filed an indictment to the court, accusing the order swiping platform "Satiu" of seriously endangering the order of market competition and claiming 2.16 million yuan. This is also the first case of e-commerce platform suing a scalping gang in China.
