Big data tourism: the pioneer of smart tourism
American VPS server February 21:
The Spring Festival holiday in 2016 officially ended, and the market for "Housailei" Spring Festival tourism golden week was booming, and the scale of tourism consumption reached a new high. According to the data of People's Daily Online, the country received 302 million tourists, an increase of 15.6% over the same period of the previous year; The tourism revenue reached 365.1 billion yuan, up 16.3% on a comparable basis; Among them, 70.86 million overnight visitors, with a per capita consumption of 3054 yuan.
China has a large population. Basically, a large number of tourists will appear in various tourist attractions every Spring Festival and National Day Golden Week. Not only is the goodwill of the tour experience reduced, but also it is more likely to cause security risks.
"Smart tourism" is a new proposition. It is an application of Internet of Things, cloud computing, next-generation communication network, high-performance information processing, intelligent data mining and other technologies in tourism experience, industrial development, administrative management, etc., which makes tourism physical resources and information resources highly integrated and deeply developed, and serves the public, enterprises The government and other new tourism forms facing the future.
It is based on integrated communication and information technology, centered on tourists' interactive experience, guaranteed by integrated industrial information management, and characterized by encouraging industrial innovation and promoting industrial structure upgrading. Smart tourism is to use new technologies such as big data analysis, mobile cloud computing, and the Internet to actively perceive tourism related information and timely arrange and adjust tourism plans with the help of portable terminal Internet devices. In short, it means that tourists interact with the Internet in real time, so that travel arrangements enter the touch era.
With the massive growth of tourism information and the arrival of the era of tourism big data, "Internet+tourism" has become the new normal of tourism promotion and marketing. With its huge tourism user database, destination information, commodity data fragments, user search habits, booking data and other massive information, the industry can provide a complete set of information for tourism destinations that can cover users before, during The overall solution after the trip enables the scenic spot to achieve intelligent management and services, and also allows tourists to enjoy the fun of intelligent tourism.
In the mobile era, the interaction between people and the Internet runs through the entire travel process. Because of the seamless integration of this mobile application scenario, "food, accommodation, travel, entertainment and shopping" can be truly integrated into the entire user travel experience. When a user is in the industry, whenever and wherever he takes out his mobile phone to open the travel APP, he can push the information about food, accommodation, travel and shopping to the user, so as to help the user make better travel decisions, which is also one of the manifestations of smart tourism.
On the second day of the lunar new year, the author took children to visit the Natural History Museum, and found that many people were wearing earphones. I also went to learn about it. Through this earphone, you can locate the venue where you are, and then hear the detailed explanation of the venue, which allows you to understand the knowledge you want more quickly.
At present, some companies have developed a mobile tour guide software that can really replace the real human tour guide, which can solve the spot longitude and latitude field survey, and truly change the scene and let you know the cultural history and legends of the scenic spot in depth. It also realizes Google offline map. You can use wifi to download the data of scenic spots first, and then just turn on GPS. You can self serve voice guided tour without any data traffic. Zero traffic saves power. There are also classic restaurants, entertainment, shopping places to recommend! Make your journey more intelligent.
For tourist attractions in many big cities, big data will be widely used, but at present, the informatization construction of many tourist attractions in China is still relatively backward, and it will take a long time to combine big data with tourism.
