Information Center

Why is it difficult to speed up broadband and reduce costs? Consumers suggest lowering the market access threshold

  

Core tips: In the past few months, the "speed increase and cost reduction" of operators' broadband services has always been a hot topic.

China IDC Circle reported on June 23 that in the past few months, the "speed increase and cost reduction" of operators' broadband services has always been a hot topic.

During the "5-17 World Telecommunication Day" a month ago, China Telecom, China Mobile, China Unicom and other three major operators intensively released plans on "speed increase and cost reduction" of fixed network and wireless broadband, which made many users look forward to.

However, a month later, a media survey said that many of the "speed increase and fee reduction" plans previously announced by operators had not been implemented, and the People's Daily even published a commentary article saying that promoting "speed increase and fee reduction" requires more fully developed market forces, which again aroused great attention from all walks of life on the topic of "speed increase and fee reduction".

Then why is it so difficult to "speed up and reduce fees"? ● Cheng Peng, a reporter of the Southern Daily, replied that the implementation of the measures would take time. According to the survey of the relevant media, although the three major operators had introduced the "speed increase and fee reduction" plan during the period of 5-17, there was a problem of ineffective implementation in the past month.

Take China Mobile as an example, its commitment to "secure services outside the package", and the measures to reduce the package traffic to 0.06-0.1/MB have not been implemented; However, China Unicom's annual fee reduction for optical fiber broadband in Beijing is mainly aimed at the suburbs, and the broadband fees in urban areas are still expensive; And China Telecom's reduction of international roaming charges has not been realized... In response to these questions, China Mobile officials said that because of China Mobile's large customer base and complex system structure.

Therefore, each promotion of new tariff measures requires a lot of online preparation work, which includes business rule sorting, system transformation and development, system commissioning preparation, customer service documentation improvement, customer service personnel training and many other links, so it is necessary to launch the tariff scheme in stages.

According to the plan of China Mobile, many tariff optimization measures have a specific schedule.

For example, on June 15, the company has completed the launch of the 30/60/90 unlimited international roaming package in 48 countries and regions.

The holiday package of 10 yuan and 1GB will be launched on June 20.

As for the "off suite security service" questioned by the media, at present, 26 companies of China Mobile have completed the online work of off suite 10 yuan/100MB off suite security package, 14 companies have completed the system development work of off suite 60 yuan/1GB, and the whole network will complete the system transformation work on July 1.

China Telecom said that the decisive factor for the reduction of international roaming charges is overseas operators. At present, China Telecom is fully promoting multi-party negotiations to promote the reduction of roaming charges, but this also takes time.

As for the problem of speed increase and cost reduction of fixed network broadband, insiders of China Unicom said that the speed increase of fixed network broadband is restricted by technology, capital and other aspects, and it is difficult to see a general effect in a short time.

"Taking ADSL broadband as an example, the maximum network speed of its copper wire technology can only reach 12M in theory. To change ADSL access to optical fiber access involves multiple links such as network management construction, community settlement, and family transformation, which cannot be solved in a month.

”The person also said that due to the different cost and scale of optical fiber transformation in different cities and regions in China, it is normal that there are certain regional differences in prices.

The public opinion hopes to introduce the mixed operation mechanism to the operators. The commentary article of the People's Daily clearly disagrees with it. The article points out that "speed up and fee reduction" The failure to fully implement the system should not only be attributed to "adjusting the pricing system, taking time to operate the strategy, the 4G mobile network is still in the stage of large-scale investment, the cost remains high, and some urban communities have signed exclusive terms with developers when broadband access", but should be further considered, It is found that the broadband service market behind the resistance is "an underdeveloped market".

The article said that further "actively opening up the market, lowering the threshold of market access, introducing the mixed operation mechanism", and breaking the local monopoly and separatism of the telecommunications market are the right way to promote the full implementation of "speed increase and fee reduction".

However, netizen @ Qian Yu said that since it is "unrealistic" for operators to fully implement speed increase and fee reduction at one time, it is better to come up with more feasible plans, and more importantly, specific time should be set to let the public see their determination to promote their own reform.

Many experts in the communication industry have different views on these "complaints".

Wu Hequan, academician of the Chinese Academy of Engineering and chairman of the Broadband Development Alliance, said, "It is too early to say that operators are not sincere", because "speed increase and fee reduction" cannot be achieved overnight, and must follow the development law step by step. The time limit promised by operators is the end of 2015, and now there is less than seven months. Internet users may wish to be more patient.

However, Wu Hequan also said that netizens can be forgiven for the current "speed increase and fee reduction" of operators, mainly because this price reduction is mainly aimed at high-speed networks or high-end users. However, the reality in China is that low-speed network users account for the majority, especially in the mobile communication field, and now 4G users account for less than one seventh.

In general, "the majority of low consumption users think that the benefits are not enough".

Xiang Ligang, a senior expert in the communications industry, said that the telecommunications industry is an industry with large investment, slow returns and needs long-term investment.

”Therefore, in his opinion, it is not reliable to simply "open" the telecommunications market and expect private capital or foreign capital to change the pattern of the telecommunications industry.