Why do Adobe and Microsoft expand their cloud partnership?
Adobe and Microsoft have announced a series of solutions to help the company change the user experience, Adobe's experience cloud and Microsoft Azure, Combination of Dynamics 365 and Power BI products.
The latest announcement last September confirmed that, Azure will be the preferred cloud platform for Adobe's marketing, creativity and document cloud, Adobe's marketing cloud is similar to Microsoft's enterprise resource planning product Dynamics 365 Enterprise.
The latest trends are also previous partnerships. Abhay Parasnis, executive vice president and chief technology officer of Adobe, said: "Combining Adobe and Microsoft's sales, marketing and user intelligence solutions, the new brand can better meet the needs of all user touch points.
Based on Adobe Enterprise Audience Analysis, The three comprehensive product portfolios of Microsoft Power BI, Adobe Campaign and Microsoft DYnamics 365 create a single customer view marketing team and simplify the naming of Adobe Experience Manager site management services.
"We believe that the comprehensive advantages of technology will enable the company to use its data in a new way, better enhance business insight and realize some operable intelligent services." Scott Guthrie, executive vice president of Microsoft, said in a statement: In the future, we will also provide personalized user experience, consolidate user loyalty and promote brand development.
In addition, Adobe has also added a series of services to the cloud platform, including the new common data language XDM, Acxiom, AppDynamics, MasterCard, etc.
In fact, the process of cloud services will fundamentally change the computing environment. The brand image will attract user experience in the next ten years, so it will have a great impact and change.
