16000 illegal webcasters were handled, and some people broadcast "phishing" sex transactions
The Ministry of Culture yesterday announced the investigation results of a number of online performance platforms. 26 online performance platforms were investigated and 16881 illegal online performers were dealt with.
The reporter's investigation found that with the network live broadcast terminal moving from the PC end to the mobile end, live broadcast began to enter the era of the whole people. The rapid development of live broadcast platforms has attracted capital craze, and various live broadcast platforms are becoming "outlets" for investment. Since the end of last year, many live broadcast platforms such as Weihou and Yingke have received tens of millions or even hundreds of millions of yuan of financing. At the same time, the pornography, violence, infringement and other issues in webcast have also become prominent.
More than 4000 performance rooms with serious violations were closed, and pornographic violence became a live cancer
According to the relevant person in charge of the Ministry of Culture, the comprehensive law enforcement agencies of the cultural market in six provinces (cities), including Beijing, Shanghai, Jiangsu, Zhejiang, Hubei, and Guangdong, have recently inspected various online performance platforms, and combined with the self inspection and self correction of online performance platforms, to centrally clean up the content of online performances.
According to the relevant person in charge of the Ministry of Culture, 4313 serious illegal performance rooms were closed and 15795 illegal performance rooms were rectified on all major online performance platforms during the centralized cleaning.
The reporter learned that many of the live broadcast platforms and performers involved in obscene and pornographic content, which is one of the main chaos in the current live broadcast. Reporters have seen on some well-known live broadcast platforms that some "anchors" sexually tease and hint through body and language. "Now that mobile phones have almost become the standard configuration for students, the overwhelming pornographic information in the live broadcast platform is really worrying," said a parent in Beijing.
Violence and instigation of crimes are also the focus of this investigation. On some live broadcast platforms, funny live broadcast contents such as racing cars, eating light bulbs, biting dozens of burning cigarettes and so on appear from time to time. In April this year, the Ministry of Culture clearly pointed out that there were live broadcast platforms broadcasting gangster themed games such as "GTA 5" and "Rulong 0", with bloody images and instigation of crime; Live broadcast of illegal games such as "Zha Jinhua", which publicized gambling behaviors and violated public order and good customs.
According to the investigation results released by the Ministry of Culture on the 12th, 12 business units, including Wuhan Douyu Network Technology Co., Ltd., Shanghai Panda Entertainment Culture Co., Ltd., and Beijing Liujianfang Technology Co., Ltd., were investigated and punished for providing illegal and illegal contents that promote obscenity, violence, instigate crime, and endanger social morality. At the same time, many anchors and performers were investigated and punished, with 1502 severely violating network performers terminated and 16881 illegal network performers handled.
According to the reporter's investigation, in addition to pornography, violence and other factors, the infringement problem in the live broadcast process has been criticized repeatedly. Last year, Douyu broadcast the 2015 DOTA2 Asian Invitational Tournament live without authorization, and was judged by the court to have to compensate the related companies for economic losses of more than 1 million yuan. In addition, some video websites use street view, shopping malls as live broadcast objects, and even have live broadcast channels under the banner of "the only way for college beauty". Li Yang, a citizen of Jinan, said, "Many people care about this kind of invasion of privacy. Is there no one to control the live broadcast in public places?"
There are "online celebrity" advertisements offering more than 100000 yuan, and huge profits drive "exceptional" performances
According to a reporter's survey, the huge economic benefits, especially the phenomenon of "the more pornographic, the more violent, the more famous, and the more rewards", have made some webcasters spare no effort to broadcast porn, violence, and even create all kinds of farces to strive for fame.
A female anchor named "Coco" in Shandong has more than one million fans on a live broadcast platform. Fans rewarded her with virtual gifts such as flowers, lollipops, diamond rings and luxury cruise ships. Coco also earned extra income by opening members, adding WeChat and taking photos of netizens. "Some fanatical fans will give out 1314 gifts for each group in a row according to the performance. One gift ranges from 0.1 yuan to more than 10 yuan, and 1314 gifts for each group can cost hundreds to thousands of yuan. 521 gifts for each group and 88 gifts for each group are more," Coco said.
It is understood that different platforms have different sharing modes. Some platform anchors can get 30%, some can get 50%, and some platforms will set corresponding sharing ratios according to different revenue.
In addition, in addition to direct reward sharing, anchors can earn income by participating in various activities invited by fans, selling goods in online stores, and pushing advertisements during live broadcast. Many "online celebrities" have quoted more than 100000 yuan for an advertisement. The 2016 Big Data Report on China's E-Commerce Celebrities released by the First Financial Business Data Center estimated that the industrial output value of celebrities this year was close to 58 billion yuan, far exceeding the total box office of 44 billion yuan of films nationwide last year.
Some live broadcasting platforms connive at the spread of all kinds of pornographic and violent content in order to increase revenue, improve platform popularity, activity and traffic. At the same time, through the design of the sharing system, the platform also allows the anchor to carry various tasks such as traffic, ranking, and guiding users to give gifts, which increases the impulse to perform beyond the norm.
The reporter learned that the anchor of a platform broadcast the process of flirting with girls in a university, and also broadcast the content of "fishing" seductive transactions in the bath center, which was not banned by the platform, but also received support from the platform's legal counsel and other aspects.
"In the case of insufficient supervision, pornographic and violent content is undoubtedly a direct and effective means to improve the popularity of the live broadcast platform in a short period of time," said Cai Ling, a cultural and entertainment industry researcher at CIC Consulting.
The rapid development of the live broadcast platform has also attracted capital craze, and various live broadcast platforms are becoming "outlets" for investment. Since the end of last year, many live broadcast platforms such as Weihou and Yingke have received tens of millions or even hundreds of millions of yuan of financing. On March 15 this year, the live broadcast platform Douyu TV received a round B financing of US $100 million from Tencent, Sequoia Capital and other investment institutions.
Need to solve the problem of nearly 1000 live broadcasts and online monitoring
In 2011, the Ministry of Culture issued the Interim Provisions on the Management of Internet Culture, which stipulates the prohibited content of Internet culture. Recently, the Ministry of Culture also issued the Notice on Strengthening the Management of Online Performance, which clearly prohibits the use of human defects or the display of human variation to attract users, or the use of terror, cruelty, destruction of physical and mental health of performers, or the abuse of animals for online performance activities.
Wang Yunfei, associate professor of sociology at Anhui University, and other experts believe that at present, there are many kinds of live content, and it is difficult to clearly define whether it is horrible, cruel, violent or vulgar. Some platforms and anchors play a marginal role, and some deliberately place servers abroad to avoid direct supervision. Therefore, it is necessary to gradually refine policies and clarify the boundaries of various behaviors.
Some cultural law enforcement officials said that it was also difficult to investigate and deal with illegal webcasts. It is understood that at present, the supervision of online live broadcast by the cultural department mainly relies on random inspection and mass reporting, and the live broadcast platform needs self audit and self inspection, and is responsible for the live broadcast content. However, some managers of the live broadcast platform said that nearly 1000 live broadcasts are online at the same time, which is often difficult to monitor seamlessly.
In this regard, Wang Zhongwu, a sociology professor at Shandong University, and other experts suggested that, first of all, online performance business units should fulfill their main responsibilities, allocate sufficient content audit and inspection personnel, and tighten technical monitoring measures to achieve timely discovery, timely tracking and identification, and timely shutdown. The live broadcast platform should also be prominently publicized and prompt the reporting channels such as the phone number and email address during the live broadcast, so that everyone can supervise and prevent, so that there is no place to hide the dirty content.
The anchors and other performers bear the most direct responsibility for the content of the webcast. Some experts believe that the "blacklist" system of anchors and other performers should be established and improved, so that they can "break the law everywhere, but be restricted everywhere", and play an effective deterrent and warning role. At the same time, the real name system measures such as identity authentication should be implemented for network anchors, so that the source can be checked and the responsibility can be investigated.
