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What is Pangu Data Jinggong Technology with a purchase income of 5.2 billion yuan?

  

Jinggong Technology released a major asset restructuring plan, announcing that it plans to acquire 100% of the equity of Shenzhen Pangu Data Co., Ltd. (hereinafter referred to as "Pangu Data") at a total price of 5.25 billion yuan, mainly by paying cash+shares. This news immediately attracted widespread attention in the industry.

In recent years, driven by emerging industries such as cloud computing and big data, the industry has been unanimously optimistic about the future development of the data center field. The always low-key and silent IDC market has become increasingly lively, with large and small acquisitions one after another. Some peripheral enterprises enter the data center market by acquiring IDC enterprises, while some powerful IDC enterprises expand their business Acquisition planned to realize business diversification.

Like many previous acquisition cases, Jinggong Technology's acquisition of Pangu Data with 5.2 billion yuan also caused a sensation in the industry, but the difference is that due to the overvalued transaction, Jinggong Technology and Pangu Data bear many doubts.

Pangu Data was founded in March 2012. Its main business is Internet data center infrastructure services and value-added services based on Internet data center, including cloud services, big data operation services, etc. The announcement shows that the net profit of Pangu Data has been negative for two consecutive years. In 2014, it was -9615300 yuan, in 2015, it was -784300 yuan, and in January and February 2016, it was -16651400 yuan. Why is Jinggong Technology willing to purchase Pangu Data that is still in a loss state with an overvalued value of 5.2 billion yuan?

For the time being, regardless of how Jinggong Technology and Pangu Data are operating this transaction and whether there is anything wrong with it, from another perspective, Jinggong Technology is willing to purchase Pangu Data at a high price of 5.2 billion yuan, which is enough to show his great confidence in the development prospects of the data center market.

According to Pangu Data's announcement, its Pangu Jinxiu 1 Data Center and Pangu Henggang 9 Data Center have been completed and are expected to be put into use in early April; Pangu Jinxiu No. 2 Data Center and Pangu Henggang No. 8 Data Center are under construction, and No. 8 Data Center is expected to be put into use in June; In addition, five data centers, including No. 3, No. 4 of Pangu Splendor and No. 7, No. 10 and No. 11 of Pangu Henggang, which have signed agreements and have not yet started construction, have a total of about 7000 racks.

Maybe these are not enough to reach 5.2 billion yuan, but for Jinggong Technology, this is the beginning of breaking through the bottleneck of development and expanding new business. The completion and operation of the above data centers will support the development of their future performance, and the end users of the Internet data centers built include Tencent, Ali and other large well-known Internet enterprises, with good prospects for future development.

In 2014, China's IDC market grew rapidly, with the market size reaching 37.22 billion yuan, with a year-on-year growth rate of 41.8%. The IDC market growth rate will be stable at more than 30% in the next three years. By 2017, the size of China's IDC market will exceed 90 billion yuan, with a growth rate of nearly 40%. From these data, Pangu Data has spared no expense to enter the data center field, and I believe it also sees the potential of this market.

Of course, although the domestic data center has ushered in a period of vigorous development, it is also very important for newcomers to know how to operate in addition to strong funds if they want to occupy a place in this field. Especially for companies that have suffered losses for a long time, such as Pangu Data, it still needs some efforts to turn their losses into profits.