Core demands
Consumers spend about 15% of their time on the information flow platform, with more and more time invested. Content marketing on various information flow platforms has become increasingly important for enterprises.
The pain points of each major content platform focus on: the amount of data on the network is very large, and most of them are unstructured data, which is difficult to analyze. How to extract key information as a whole has become a difficulty.
Solution
The brand physical examination function of Touwen Technology collects the whole network data of the information flow platform to help enterprises analyze their brand voice, content orientation, user interest and other valuable information on the information flow platform. At the same time, it helps enterprises compare with competing products and quickly find the gap between themselves and competing products.
Business process:
1. Collect and sort out information flow platform data;
2. The collected data is deeply mined. This step uses Baidu's "emotional orientation analysis" interface;
3. Show the processed data to enterprise customers in the form of reports to help them find the hidden value information in the content;
