Core demands
Technology has always been an important driving force for the development of all walks of life. In the past decades, Internet technology has also profoundly affected the media industry, shaping a new communication pattern. Now, AI, 5G, cloud computing, big data and other technologies have become new driving forces. Especially during the fight against COVID-19 this year, the deep integration of new technology and media has been outstanding, and the media industry has ushered in a new round of reform.
Solution
The "creative brain" of People's Daily is developed by the People's Daily Smart Media Research Institute, and Baidu provides technical support. It will provide an all media ecological intelligent solution for media institutions and help build an intelligent editorial department. The "creative brain" of People's Daily has 18 key functions, including live broadcast intelligent strip splitting, online video quick editing, image intelligent processing, intelligent caption production, visual big data, intelligent writing, news to video, real-time news monitoring, etc. It is a one-stop intelligent creative platform integrating light application platform, smart media cloud, knowledge community, and open ecology.
The full media content production tool of "creative brain" of People's Daily covers all links and business scenarios such as full media planning, collection, editing, communication effect analysis, etc., which can greatly improve the production efficiency of news products, identify key characters and sentences of live video, customize monitoring and early warning of hot data throughout the network A variety of intelligent production such as visual big data reports are generated in batches, and the collaborative office level is comprehensively improved by relying on the smart cloud disk system, effectively solving the "last mile" problem of the application of media intelligent technology. Behind the "creative brain" of the People's Daily, Baidu Smart Cloud provides leading cloud+AI technical support, and based on Baidu Smart Media Zhongtai, it helps the whole process of news production, including policy, acquisition, editing, review and distribution. The foundation of the intelligent media midrange is the media cloud, including storage, computing, network and other infrastructure, which provides stable storage of EB level data, cloud edge integrated network access capability, and Baidu's self-developed cloud AI universal chip provides computing power to adapt voice, language, and visual algorithms; Through the media knowledge center, intelligent creation platform and intelligent video platform, open knowledge mapping, natural language processing, vision and other AI capabilities, apply artificial intelligence technology to all aspects of news planning, editing, proofreading, distribution, and build a new ecosystem of all media intelligence.
In terms of specific applications:
• Intelligent planning can efficiently gather massive creative resources, find hot spots in real time through correlation analysis, and provide more accurate topic selection recommendations;
• Intelligent acquisition and editing enables comprehensive understanding of media content, supports intelligent article and intelligent video production, including news flash generation, feature report aggregation, video news automatic generation and other functions. From "standard" content in the form of press release, it can be transformed into various forms such as quick messages and short videos by one click, distributed to different platforms and audiences, and created high-quality media content at low cost, greatly improving media creativity;
• Intelligent proofreading supports multi-dimensional proofreading of scenes such as collecting and editing materials, video texts, and book manuscripts. It takes 3.3 days to proofread every 100000 words of content by traditional manpower, and machine algorithms can be completed in seconds. AI guarantees the quality of content in all aspects, allowing media people to have more energy to invest in creative work;
• AI anchors are based on Baidu's integrated AI technologies such as voice, vision, language and knowledge, and have various types of AI anchors such as live images and cartoon images, which can be widely used in news broadcast, weather forecast and other scenes, greatly improving the timeliness and interest of news reports.
From the intelligent upgrading of infrastructure to the popularization of 5G networks to the solutions based on artificial intelligence, the media industry will usher in a new round of technological development dividend period. The cross-border cooperation between the media industry and technology enterprises will find new application scenarios for technology, help the media industry to accelerate the upgrading of working mode, user experience and media service mode, and jointly create intelligent media with strong communication power and influence.
