Core demands
In order to improve the consumption environment of residents, put an end to measurement cheating, and improve the operation and management ability of traditional farmers' markets, Hunyuan Technology has contracted to build the smart supervision project of electronic pricing scales in Zhengzhou's fairs. Its self-developed smart agricultural trade big data platform integrates the innovative concept of Internet+AI, and cooperates with Baidu to achieve the integration of the Internet and traditional agricultural trade. With the help of Baidu AI technology, it ultimately achieves the purpose of optimizing the operation and management mode of agricultural trade market, improving the government's measurement and supervision means, and reconstructing the business model of the market, with a view to realizing the transformation and upgrading of the traditional agricultural trade market.
Solution
The smart agricultural trade big data platform developed by Hunyuan Science and Technology has realized the automatic identification and collection of business entity licenses, transaction order data, trade commodity categories, people flow data, agricultural product traceability data and agricultural residue detection data through Baidu character recognition and image recognition technology. The specific implementation method is as follows: Step 1: Provide merchants with smart electronic pricing scales in Zhengzhou's farmers' markets, guide merchants to submit business license and ID card information through mobile APP photos, and the platform completes the collection of merchant information by calling Baidu OCR's business license recognition and ID card recognition technologies. Step 2: When consumers are shopping in the farmers' market, the intelligent electronic pricing scale completes the category name identification of the current trading commodities by calling the common object and scene identification, fruit and vegetable identification technology of Baidu Brain, and finally combines with other information in this order (price, weight, single price) and submits it to the smart farmers' big data platform to complete the collection of this trading data.
