information community file
All customer cases - Fresh food
Fresh food
Jiangsu Suiyi Information Technology Co., Ltd. is a company committed to building a community e-commerce platform. Shixing Fresh Food is a fresh food home distribution project established by the company under the guidance of the government's "Vegetable Basket Office". It connects the agricultural product base and community residents through intelligent self lifting fresh-keeping cabinets to provide 24-hour food shopping services for citizens.
Use product
Support and communication
Analysis of Commodity Comments in the Vegetable Basket Project
Value achievements
1. The online store of Fresh Food has effectively optimized the comment module of the store by connecting to Baidu natural language processing interface. It automatically identifies the emotional state of each comment through emotional orientation analysis, and improves the exposure rate of high-quality comments, with an accuracy of 95%.
2. Through the extraction and analysis of comments, the comments are gathered into tags to guide users to purchase, and the tags are viewed more than 200000 times a day. The Operation and Procurement Department further guides commercial activities such as commodity selection and promotion strategies through the analysis of label data.
Case Story
Core demands
1. Ranking of comments: It is hoped that the comments with high scores and poor comments (the product scores are high, but the comment text is poor) and low scores and good comments (the product scores are low, but the comment text is good) can be distinguished and sorted in descending or ascending order. Promote the conversion rate by ascending the real "praise".
2. Comment tag: the comment module is too simple, so we hope that we can extract and analyze the comment content, define comment tags for each product, so that users can intuitively see other users' views on the product, and guide users to purchase.
Solution
1. Calculate the emotional tendency and emotional value of user comments through Baidu's emotional tendency analysis interface, and sort them according to the emotional value. Really ascending the "praise" to promote the conversion rate.
2. Automatically analyze users' comment concerns and comments through Baidu's comment opinion extraction interface, and output comment opinion tags and comment opinion polarity to gather comments under the commodity. It can support the opinion extraction of user comments on 13 types of products, including food, hotels, cars, scenic spots, etc., help the fresh food store to analyze products, and assist users to make consumption decisions.
 Old version comment module: comments are sorted according to submission time, and comment tags are single and fixed
Old version comment module: comments are sorted according to submission time, and comment tags are single and fixed
 New version comment module: comments are sorted according to the sorting value, and new product evaluation tags are added to gather comments under the product
New version comment module: comments are sorted according to the sorting value, and new product evaluation tags are added to gather comments under the product
Technical capability
Voice technology
Character recognition
Face and Human Body
Image technology
Language and knowledge
video technique