Core demands
Maxwell hopes to create an innovative marketing model with the help of traditional festivals. Taking advantage of the similar shape of instant coffee bar and signature bar, through the Spring Festival folk custom activity of "signature seeking", and taking online interactive games as the carrier, users will be given holiday blessings to achieve brand awareness improvement.
Solution
During the production of H5 bid game, 810 sample pictures of product packaging in different angles and light were uploaded to make the real-time images uploaded from H5 game pages match the sample picture library accurately to the maximum extent, so as to present users with a more real interactive experience.
Step 1: The user visits the New Year well signing game page and clicks "I ask for signing".
Step 2: Capture the product image through the camera, and trigger the AR bid animation after matching with the sample library.
Step 3: Users can choose to share and draw prizes when they get the New Year well sign.
Attachment: List of sample gallery materials for commodity image retrieval.
