Core demands
As the first scientific and technological express company in Southeast Asia with Internet distribution as its core business, Jitu Express used to have complex and error prone information entry problems when sending goods by express, mainly including the following difficulties:
1. The address information received by the customer is a picture, which needs to be manually extracted and entered;
2. When sending by express, the user's name, address, contact information, etc. shall be filled in the specified position according to the specified format;
3. There are a lot of wrong information in the address information entered by the user, which needs manual correction. The workload of information input in the whole delivery process is heavy and tedious, which leads to low order efficiency and poor user experience.
Solution
Jitu Express has access to Baidu Brain's OCR capability in its small program. When placing an order, users only need to upload pictures containing address information to complete the recognition of picture text information; Then through the address recognition capability of Baidu Brain's natural language processing, it is convenient to extract the name, telephone and address information from the text information identified by OCR or the text information filled in by the user, and output the information structurally according to the format of province, city, district, street and detailed address, as well as assist in correcting the field contents such as province, city, district, street, etc. that the user has filled in the address information incorrectly, It can also combine Baidu Map POI data to help fill in the missing geographical location information in the address filling step, greatly improving the efficiency of address information processing and improving the user experience. The following is an example of Baidu Brain's AI capabilities in the address ordering business:
1. The address information in the picture is recognized by Baidu Brain OCR, and the text information is extracted;
2. Through the address recognition interface, the text information is structured, address information is corrected and completed;
3. After completing the above process, click the order to send to complete the express delivery.
