When we build websites, different user needs and different audiences of regional websites require different functions. For example, when we design Chinese corporate websites or Chinese websites, we usually provide customers with online customer service question answering system, or telephone QQ、 WeChat official account, etc. However, if we design websites for foreign trade customers, we usually call, email, and online CHAT, but most users send emails to communicate.
Another detail that we need to use when we give customers foreign trade websites is the website mail subscription function. When we used to see Chinese websites, even some personal blogs were added to the sidebar. At that time, because Tencent's email subscription function was free, it has now been closed. Of course, these functions are rarely used in Chinese websites. If we are a foreign trade website, we usually need to use the mail subscription function. We still use third-party tools for these functions. It is too troublesome and unnecessary to design our own system.
Laozuo usually installs an email marketing tool from Godaddy for customers.
Product address: Godaddy EDM Email Marketing Tool
At present, Godaddy email marketing has three packages.
There are differences according to the number of subscribers. Of course, the number of subscribers can be upgraded and increased. But at the beginning, it is cost-effective to buy according to our estimated number of users. Generally, we buy advanced or professional versions. It is normal for an enterprise to have thousands of subscribers. We can regularly send emails and product updates after subscribing to users to ensure that the intended transaction may be reached.
In particular, we are engaged in foreign trade, and it is not good for you to push email frequently. You can actively subscribe through this kind of email, and we can regularly push new products and activities through the website, which can improve the transaction completion rate. Lao Zuo is just configuring the website email subscription system for customers these days. A separate article will follow. Although it has been recorded before, the current interface is different from the previous one.
