Marketing Background
The content marketing of Goodwife's core product, the electric clothes hanger, has created a multi-dimensional content ecology integrating product reputation construction, real evaluation sharing, consumption scenario establishment, etc. throughout the network, gradually affecting users' minds.
Marketing objectives
Build product reputation and brand reputation.
Marketing program
Duxing selected articles for cooperation.
The whole network collects articles around the [Good Wife Electric Clothes Hanger], covering multiple scenes from [Decoration and Pit Shelter], [Filial Piety to the Elders], and [Evaluation Experience], so that high-quality content can be instantly transformed.
Marketing effect
100 articles were collected on the whole network, the exposure reached 10 million+, and the reading reached 800000+.
The information index soared during the cooperation period.