Platform advantage - Baidu marketing

Full range of multi scenario user super traffic

More than 6 billion search requests a day, more than 100 million users browse Baidu's information flow, and 80 billion positioning service requests, covering the entire scene of users' lives

Online scene

Baidu APP

read

Baijia

Map

Encyclopedias

translate

library

Post Bar

typewriting

Online disk

Mobile assistant

IQIYI

Good video

Information Reading Scenarios
Life and travel scenes
Knowledge learning scenario
Social scene of interest
Tool application scenarios
Leisure and entertainment scenes

Offline scene

Fully radiate various scenes of daily life entertainment, such as cinemas, buildings, travel, families, life services, etc

cinema
Smart TV
building
High speed railway station
airport
restaurant
supermarket
market

Show your ads to targeted users

With the help of industry-leading Baidu search and information flow recommendation, more than 2 million features identify the real needs and interests of each user

Browse Orientation
Visit orientation
Post Bar Orientation
geographical position
Move Orientation
essential information
user interest
social connections

Making the launch easier through AI technology

Baidu Brain provides you with accurate insight into user behavior, helps you complete one-stop advertising, and creates a marketing closed-loop

Astrolabe

Baidu full chain AI marketing data platform, data makes you understand TA better
Basic woodfish

Free intelligent website building, visual editing, good operation, fast clue collection
Aifanfan

CRM system, one-stop intelligent business growth engine
Baidu Statistics

Provide you with comprehensive supporting products and data analysis services

Flexible adjustment of your advertising expenses

The system will maximize the advertising effect at the best cost according to your budget and marketing objectives

Multiple payment methods

You can choose corresponding billing methods according to different promotion needs, such as exposure, click, conversion, etc
Effectively control costs

The advertising expenses are under your control. You can flexibly adjust the budget ceiling. The expenses are transparent and clear at a glance
Refund of invalid clues

If it is judged as an invalid clue, you can make a refund to help you save the cost of customer acquisition, worry and money