Baidu Promotion Service Agreement

1、 Definition and interpretation

1. Baidu: refers to the unit that actually provides Baidu promotion services for customers.

2. Baidu website owner: www.baidu.com website and Baidu wap website are owned by Beijing Baidu Netcom Technology Co., Ltd., and Beijing Baidu Netcom Technology Co., Ltd. is the owner of Baidu website.

3. Customer: refers to the unit or individual that meets Baidu's promotion conditions, according to the conditions specified in this agreement, and has paid promotion fees to Baidu through its agent or directly, and uses "Baidu's promotion services".

4. Agent: refers to the service provider that has been recognized by Baidu and customers in advance and acts as the agent for customers to apply for Baidu promotion services and pay fees to Baidu.

5. Platform customers: if customers not only promote their own brands In addition, if it promotes third-party customers, products and services, or customer websites display a variety of businesses, brands, products, services and information, then customers are platform customers, such as e-commerce platforms, online supermarkets, portals, various vertical search engines, etc.

six "Baidu Promotion Services": refers to the information technology services that Baidu has opened and successively opened to customers, as well as the alliance websites or applications that Baidu provides technical support on www.baidu.com and Baidu wap websites The promotion services and other related derivative services, including but not limited to information technology services, advertising agency services and professional consulting services, to display customers' website information at the specific locations of platforms such as Ju Ping product terminals or other websites and other relevant pages agreed by both parties.

seven Advertising agency service refers to the service that Baidu entrusts the owner or partner of Baidu website with Internet advertising publishing qualification to publish the promotional materials submitted by customers. The service results are reflected in www.baidu.com website and Baidu wap website, the alliance website or application that Baidu provides technical support Commercial results with the words "advertising" displayed at specific locations on platforms such as Ju Ping product terminals or other websites agreed by both parties.

eight Information technology services refer to a series of information technology services provided by Baidu to customers relying on network technology, software systems or applications, in addition to advertising agency services, in order to improve the efficiency and quality of advertising display and release of customers and improve the advertising conversion rate It includes user demand data analysis, monitoring, integration, processing and corresponding data model creation, technical analysis of customer materials and user demand matching, resource allocation, material index and sorting strategy design, promotion result quality estimation, evaluation and adjustment, and other technical services.

9. "Promotion and professional service fees": refers to the fees that customers deposit in Baidu to pay for future expenses incurred in order to purchase Baidu promotion services, including promotion fees (promotion fees consist of information technology service fees and advertising agency fees The information technology service fee accounts for 91.5% of the promotion fee, the advertising agency fee accounts for 8.5% of the promotion fee, and the invoice amount is issued according to the above proportion) and professional service fee.

10. "Promotion fee" recharge: refers to the promotion advance payment that customers agree to pay Baidu and Baidu agrees to collect in order to use the "Baidu Promotion Service", also known as "recharge".

11. "Click to pay": refers to the website www.baidu.com, Baidu wap website, and the alliance website or application provided by Baidu with technical support Every time Internet users click on the promotion information registered by customers, the system will automatically deduct a click fee from the customer's "promotion advance" according to the price set by the customer for the keyword.

twelve "Site building service" refers to a basic technical service provided to customers by a third-party company recognized by Baidu (referred to as "site building service provider"). The service content provides customers with a URL address (also known as "unified resource locator") that can be promoted in Baidu, as well as a standard template and personalized template for web design. The specific content of the web page is provided and uploaded by customers themselves. The content of cooperation between the customer and the service provider shall be subject to the agreement signed by both parties.

2、 Confirmation and acceptance of the agreement

1. The customer fully agrees that Baidu http://e.baidu.com/accept/ Published on All terms of Baidu Promotion Service Agreement (that is, "this Agreement" and its subsequent updated version), and guarantees that it completes the registration procedure by itself or authorizes its agents, Customer use The behavior of "Baidu Promotion Service" will be deemed as the customer's acceptance of all the contents and terms of this agreement.

3、 Content of Baidu promotion service

1. Customers apply to Baidu for a Baidu promotion service management account, log in to Baidu promotion service management account according to the registered user name and password, and modify the registration information in the account, Register, modify or delete keywords and website promotion information, query the registered keyword click statistics report, expense statistics report, Baidu's promotion policies, etc.

2. The customer agrees to use a service provider recognized by Baidu to provide website building services, and use the url address generated by the service provider through website building services to promote Baidu.

three The website information promoted by customers will appear on www.baidu.com website after being set in the customer's Baidu promotion service management account and automatically filtered by the system (including Baidu search, Baidu encyclopedia, post bar, know and other self owned products of Baidu and its affiliated companies) and Baidu wap website Baidu provides relevant pages such as the alliance website or application program, the focus screen product terminal and other platforms that provide technical support, or other websites agreed by both parties. After the online promotion of the website, the customer shall not modify the website content, set the website jump, set the website pop-up window, set the website floating layer Set malicious code, virus and other means to show the content that violates the current laws and regulations, Baidu promotion product policies, and Baidu user experience standards. If a customer engages in the above behaviors, Baidu has the right to immediately shield and offline customers from the above violations, and has the right to immediately terminate this agreement without refunding the customer's "promotion fee" balance.

4. The billing method under this agreement is a comprehensive billing method based on click billing. All promotion pages participating in Baidu promotion services pointed to by all keywords registered by customers will be charged, Not just charge for the homepage of the customer promotion website. Baidu promotion service fees will be automatically deducted from Baidu promotion service management account.

5. The customer's payment of "promotion fee" does not guarantee that the keyword query information registered by the customer and the website promotion information registered by the customer will be successfully promoted in Baidu or displayed at a specific location or time.

6. After the "promotion fee" is consumed, the customer can choose whether to recharge or not within the effective period of this agreement. Baidu has the right to base on the promotion policy and reputation policy Decide at its own discretion whether to accept customer recharge and whether to stop providing promotion services to customers. If the customer chooses not to renew or Baidu decides not to accept the renewal, the cooperation between the two parties will be terminated.

7. When the balance in the customer's Baidu promotion service management account is not enough to pay for Baidu promotion service, the customer or its agent should recharge Baidu in a timely manner, Baidu will not bear any responsibility for the termination of Baidu's promotion service due to the customer's or its agent's failure to recharge in time, which results in the customer's promotion information being offline.

4、 Payment

1. The customer or its agent shall pay Baidu all the fees agreed in this agreement in a manner approved by Baidu within 3 working days after confirming this agreement.

2. If the customer or its agent fails to pay Baidu the fees agreed in this agreement on time, it will pay Baidu a late fee of 0.5% of the amount payable for each day overdue. If the overdue fee is more than 10 working days, this agreement will automatically terminate.

3. Baidu has the right to adjust the standard and payment method of "promotion fee" and/or "professional service fee" of "Baidu Promotion Service" at any time according to the actual situation, but the customer has paid before the adjustment（ Whether paid by himself or his agent), the "promotion fee" and/or "professional service fee" of the year will not be affected.

5、 Baidu's rights and obligations

1. In order to perform this agreement, Baidu has the right to save customer information (including but not limited to customer registration information, consumption information, promotion website/webpage, netizen evaluation information, etc.) on Baidu and its affiliated companies' servers; Baidu has the right to use and disclose customer information to the outside world within the scope permitted by laws and regulations, including but not limited to the purpose of upgrading, sampling and updating Baidu's promotional service system, and protecting the rights and interests of Internet users Use or disclose customer information according to judicial and/or administrative requirements for the purpose of upgrading the Internet integrity environment.

2. Baidu does not guarantee and promise to any other third party the authenticity, legality, accuracy and integrity of the customer's web pages and information, and the customer is solely responsible for the content, products and services provided by its website.

3. If the qualification, registered keywords or other information submitted by the customer does not comply with the relevant laws and regulations, the agreement, or Baidu's relevant policies (including but not limited to the customer's registered website) before the online promotion If the customer does not have the legal qualification, does not have the special qualification to engage in its promotion industry, products and services, or the relevant information is suspected of breaking the law or infringing the legitimate rights and interests of a third party) and cannot pass Baidu's audit Baidu will refund the "professional service fee" and the first "promotion fee" charged to the customer after Baidu sends a written confirmation letter to terminate the "Baidu Promotion Service" and returns the corresponding invoice, original agreement and other documents as required by Baidu, This Agreement is terminated (unless otherwise agreed in this Agreement).

4. If the customer fails to pass Baidu's first certification or annual certification review, Baidu has the right to directly terminate this agreement without notice and return the balance of "promotion fee" that has not been consumed.

five Baidu promotion system will automatically filter keywords and website information registered by customers. Baidu has the right to adjust the automatic filtering standard of the system according to the adjustment of Chinese laws and regulations, orders of administrative law enforcement agencies and changes in social ethics, Have the right to refuse the keywords or website information registered by the customer according to the requirements of relevant laws and regulations and product policies or service functions, and the customer shall not use "keywords and The reason that website information was allowed to be promoted before requires Baidu to continue online promotion. If the customer's keywords or website information cannot be registered or promoted again due to the above reasons, If the keyword or website information is rejected or offline by Baidu, the customer has the right to notify Baidu to stop "Baidu promotion service", and Baidu will refund the balance of "promotion fee" that has not been consumed to the customer.

6. If the Internet users who have transactions with the customer's website suffer economic losses due to counterfeiting, fraud, and related information suspected of breaking the law, Baidu is paying a certain amount of insurance to the Internet users who complain After the payment barrier (see Baidu Internet users' rights and interests protection plan, website http://baozhang.baidu.com/guarantee/ ）, have the right to deduct the corresponding amount directly from the "promotion fee" of the customer; If the customer's "promotion fee" is insufficient to deduct, Baidu reserves the right to claim compensation from the customer.

7. The customer (including but not limited to the customer website and the business engaged by the customer) shall not cause any actual or potential damage or conflict to the interests, goodwill and brand image of Baidu and its affiliated companies, Otherwise, Baidu has the right to notify customers to immediately terminate the "Baidu Promotion Service", not to return the balance of the "Promotion Fee" that has not been consumed, and Baidu does not have to bear other legal responsibilities and expense compensation.

8. If Baidu suffers from force majeure events (including government regulation, policy adjustment, terrorism, hacker attacks, natural disasters, labor conditions, power outages, technical adjustment of telecommunications departments, virus intrusion, etc.), Have the right to notify the customer to suspend or terminate the "Baidu Promotion Service", which shall not be deemed as breach of contract. If Baidu suspends the "Baidu Promotion Service", it shall continue to perform according to this agreement after the end of the impact of the force majeure event Its obligations; If Baidu terminates the "Baidu Promotion Service", it shall refund the balance of the "Promotion Fee" that has not been consumed by the customer.

9. Baidu reserves the right to make business or product adjustments to "Baidu Promotion Services" (including but not limited to customer qualification standards, certification standards, sales policies, presentation mechanisms, billing standards, etc.) After Baidu notifies the customer, the customer can choose to continue using the adjusted business or product, or terminate Baidu's promotion service and apply for refund of the "promotion fee" that has not been consumed Baidu does not have to bear other legal liabilities and expense compensation for the balance.

ten The customer agrees to abide by the evaluation criteria of Baidu's customer credit evaluation system (Credit 100). Baidu has the right to deal with the problems caused by violation of national laws, regulations, Baidu audit policy and Baidu reputation policy Customers whose credit growth value has dropped to a certain score will be punished (including but not limited to promotion cost increase, limiting the location and time of promotion information display, and immediate suspension or termination Promote the service and no refund), customers should check the detailed rules in Baidu customer background account. Baidu has the right to calculate and adjust the customer's reputation rating based on the authentication policy, promotion policy, reputation policy, alliance policy, historical performance of customer accounts, customer's willingness to guarantee, netizens' evaluation of customer websites, etc.

eleven Customers are obliged to manage their promotion accounts effectively by themselves or by entrusting their agents, After the promotion account is opened, the customer has not logged in, added money, applied for refund or generated any consumption or no account operation for more than 3 years, Account management fees will continue to be generated during the period on a monthly basis. Baidu has the right to settle in a lump sum in the month of more than three years, deduct the account management fees of customers during the above period, and deduct them every month Except that the amount is 5% of the account balance since the date when the customer has not logged in, added money, applied for refund or generated any consumption or no account operation, If the account balance cannot pay the subsequent monthly account management fee after 20 natural months, Baidu has the right to recover from the customer as the case may be. The customer agrees that the account management fee shall be directly deducted from the customer's account balance after Baidu calculates it by itself.

twelve For example, Baidu found (including but not limited to self inspection, receiving litigation/investigation from judicial or government agencies, complaints from other obligees, etc.) customer push Baidu has the right to: (1) stop providing promotion services (including but not limited to offline advertising and suspending promotion accounts) Household); (2) Terminate all promotion agreements; (3) Freeze account funds; (4) Require customers to complete rectification within 24 hours after receiving Baidu rectification notice; (5) If Baidu pays compensation to the third party obligee, the customer shall be required to compensate Baidu for all losses; (6) Other handling measures deemed reasonable by Baidu. If Baidu chooses to terminate this agreement, it will be terminated from the date Baidu sends the termination notice to the customer, and the customer's paid money will not be returned. If the customer has not paid the payables, Baidu has the right to deduct directly from the funds in the customer's account. If the account funds are insufficient, the customer should pay compensation to Baidu within 5 days from the date of receiving Baidu's notice.

13. The customer knows and agrees that Baidu has the right to set the margin amount and deduction standard according to the industry classification standard, industry risk level and other comprehensive factors, and the customer can view the detailed rules in Baidu's background account.

fourteen In order to create a fair and transparent customer evaluation system and safeguard the right of netizens to know, Baidu has established a netizen evaluation mechanism. The evaluation content was edited and uploaded by netizens, The customer understands and agrees to tolerate and understand netizens' criticism and comments on product quality or service quality. The content evaluated by netizens only represents the personal views of the reviewer's publisher. Baidu's display and release of evaluation information does not mean that Baidu agrees with the view of the review or confirms its expression. Baidu does not guarantee the accuracy, integrity and reliability of the evaluation content, and all responsibilities arising from the authenticity and accuracy of the content caused by user evaluations are borne by users. In order to ensure the fairness, objectivity and authenticity of the evaluation system, Baidu will, based on limited technical means, destroy the evaluation system, infringe upon consumers' right to know, and affect the authenticity and objectivity of the evaluation by evaluating illegal transactions, malicious evaluations, improper evaluations, false evaluations, requiring a third person to release evaluations by means of interest temptation, threats, etc Restrictive measures shall be taken for acts that interfere with the normal order of the website.

fifteen In order to improve the experience of the promotion landing page (including the website building page of Jimuyu and the third-party landing page), improve the delivery effect of customers, and improve the security of Internet users using the landing page, Baidu will optimize the display of the promotion landing page in terms of functions, including but not limited to adding function bars at the top and bottom of the landing page, and displaying the progress of application download in the landing page. Please rest assured that Baidu will not tamper with or interfere with the corresponding content of your landing page url.

sixteen In order to ensure the compliance and security of the promotion landing page and protect the legitimate rights and interests of customers and users, the automatic program of Baidu commercial promotion will visit the promotion landing page to obtain information. If the optimization switch of creativity or creative components is turned on in the account setting, it is deemed that the customer agrees Baidu to use the content obtained from the customer landing page through the automatic program of commercial promotion according to the description of the corresponding optimization switch.

6、 Rights and obligations of customers

1. The customer guarantees that it is a legal business entity complying with the laws and regulations of the People's Republic of China and has obtained the legal qualification to operate related businesses. Baidu has the right to check the authenticity of its subject qualification, Baidu has the right to refuse to provide services to customers who refuse to check or Baidu has reason to suspect their authenticity and legitimacy. The customer guarantees to submit his true and effective bank account to Baidu for verification Public verification, otherwise Baidu has the right to terminate the promotion cooperation between both parties at any time without returning any fees to the customer.

2. The customer guarantees to provide qualification materials according to Baidu's requirements, apply for and accept Baidu's annual authenticity verification and review of qualification authenticity, and perform relevant procedures (including submitting qualification Documents, acceptance of qualification document review, payment of annual certification fee, acceptance of Baidu Authenticity Verification Technical Service Agreement), otherwise Baidu has the right to terminate the "Baidu Promotion Service" or based on reputation Policies restrict the location and time of promotion information display. If customers submit false qualification materials, they have no right to ask Baidu to return the balance of "promotion fee" that has not been consumed and the "professional" that has been paid Service fee, and Baidu does not have to bear other legal responsibilities and expense compensation.

three The customer shall be responsible for the security of the user name and password of the promotion account, shall not disclose the user name and password of the promotion account to anyone, and shall be fully responsible for all activities and events conducted with his user name. Without Baidu's written authorization, the customer shall not resell, lease or lend the service account opened for the customer by Baidu and the services and related resources that Baidu promises to provide to the customer under this agreement to any third party. If the customer violates this provision, Baidu will reserve the right to close the customer service account and terminate the service provided to the customer. At the same time, Baidu will not refund or partially refund the promotion fee paid to customers. If sent by the customer Any illegal use of "Baidu Promotion Service" management account or existence of security vulnerabilities should be immediately notified to Baidu. If a customer entrusts Baidu employees to manage their accounts, all management operations shall be deemed as customer operations. If there is any objection to the management operation, the customer can raise an objection to Baidu within one month, and Baidu will communicate with the customer wholeheartedly and properly solve the problem. If the customer does not raise an objection within one month, it shall be deemed that all operations are approved.

four In order to further improve the security of the promoted content and optimize the search experience of netizens, customers must use the website generated by the website building service to promote, and submit/modify the promoted content according to the policies of the website building service provider platform. If the customer does not agree to use the website generated by the website building service for promotion and does not meet the following quality conditions, please stop signing the contract, recharging, opening the promotion account and other behaviors, otherwise it will be deemed that the customer agrees to abide by this contract.

1） If the customer has the high quality situation of "low risk in the industry, no illegal promotion in previous cooperation, ownership of relevant intellectual property rights, etc.", he can apply to use the website provided by himself for promotion, and the specific application results are subject to Baidu's notice; If one or more high-quality situations change after the customer applies, Baidu has the right to require the customer to use the URL address generated by the website building service for promotion at any time according to the customer's situation, and the customer agrees to promote in accordance with Baidu's notification.

2) In order to improve the promotion effect, if the customer does not need to use the website building service for promotion at present, he can also actively choose to use the URL address generated by the website building service for promotion. The website building service requires the customer to sign a separate agreement with the website building service provider. Any dispute arising from the customer's use of the website building service product shall be resolved by the customer and the website building service provider, and has nothing to do with Baidu. In addition, due to the time required for site building services, material uploading and modification, the customer should reserve enough time in advance to ensure successful online promotion, and be responsible for the time and results of updating the promotion content.

five The customer guarantees that the content promoted through Baidu (including Baidu Alliance website or application) [including but not limited to the promotion materials, the website to which the materials link (including the website content provided by the customer and the website content obtained through the website building service)] complies with all applicable laws Laws, regulations, binding policies and Baidu's verification standards do not include, but are not limited to, endangering national security, pornography, falsehood, illegality, slander, intimidation or harassment, and infringement Intellectual property rights, personal rights or other legitimate rights or interests of any third party, as well as contents that violate public order and good customs or links to these contents; The customer guarantees that he/she has legal rights to the website or has It has obtained legal and effective authorization, the promotion content is authentic, there is no information that deceives consumers' rights and interests, such as fake and shoddy information, and it has the corresponding qualifications required by national laws and regulations or departmental rules To certify that the commodities and/or services promoted by it meet the national and industrial quality standards, and have passed the corresponding administrative approval; Customer warrants that the goods and/or services sold on its promotional website are its own Legal production, processing, production, or obtaining from legal channels; The customer guarantees that it shall submit the supporting documents related to the promotion content to Baidu within the time required by Baidu, including but not limited to Trademark right certificate or authorization document, copyright certificate or authorization document, portrait right authorization certificate, approval number, inspection report and others used to prove the authenticity, legality and effectiveness of its promotion content Certification materials of; The customer guarantees the consistency and relevance between the registered keywords, the text, pictures, links, the website to which the link points and other parts of the published promotion content, And the overall effect of the promotion will not cause consumer misunderstanding; The customer guarantees that in the promotion process of Baidu (including Baidu Alliance website or application), it will not take any illegal or cheating behavior to increase the click rate of the promotion website or obtain improper trading opportunities. Otherwise, Baidu has the right to offline keywords, promotional materials, and promotional website information registered by customers or terminate the "Baidu Promotion Service" on customers' websites, and will not return the "promotion fee" that customers have not consumed And "professional service fee", without any other legal liability and expense compensation.

6. If the customer is a platform customer, the customer is obliged to review the legality and compliance of various businesses, brands, products, services and information displayed on the website in accordance with relevant laws and regulations, The customer must ensure that the content of the platform does not have any infringement, violation of laws and regulations; Any dispute arising from the content of the customer's platform shall be resolved by the customer himself and bear all legal liabilities, If Baidu is adversely affected, both parties shall deal with it in accordance with this agreement.

7. The customer guarantees that the information promoted through Baidu (including Baidu Alliance website or application) links meets the requirements of all relevant laws and regulations, is true, accurate, timely, detailed and complete, And consistent with the relevant situation, we agree to accept Baidu's confirmation of matters related to the "Baidu Promotion Service" by phone, email or home visit.

8. The customer should guarantee the authenticity of its account and other financial information and keep consistent with the owner of the promotion website and the signing subject of the Baidu promotion service agreement. If the financial information provided by the customer is false Or the financial risk caused by inconsistency shall be borne by the customer, Baidu shall not bear any responsibility, and the customer shall compensate Baidu for any loss caused thereby.

9. The customer agrees to join the "Baidu Internet Users' Rights and Interests Protection Plan", and agrees to accept Baidu People's Mediation Committee to mediate disputes between the customer and Internet users (specific information about the plan, Please refer to www.baidu.com and http://baozhang.baidu.com/guarantee/ "Baidu netizen rights and interests protection plan" published on the website).

10. The website that has not been opened by the customer will not be able to use the "Baidu Promotion Service". The customer must ensure that the registered website is correct, the website or webpage can be accessed normally, and the information in the website The website service or other website functions can be used normally, and the customer agrees that Baidu promotion system will conduct connectivity test on the website registered by the customer from time to time Baidu has the right to temporarily suspend the service until the customer resumes normal access to the website, but the points caused by the customer's website or webpage cannot be accessed normally The customer shall bear the consequences such as charging. The customer guarantees that the website information and website registered and promoted by him or through his agent do not contain viruses, malware, etc Baidu has the right to stop its promotion immediately if it has unsafe impact or any content that damages Baidu or netizens.

11. If there are malicious viruses, malware and malicious code (including but not limited to promotional materials and websites linked to materials) in the promotional content provided by customers Results in malicious pop-up of advertising windows, stealing user privacy, etc.), but cannot be found during Baidu's verification, Baidu will stop promoting customers after being found in the process of promotion At the same time, the customer should also pay Baidu a penalty of 30% of the total amount of the agreement. If the penalty is not enough to make up for the losses caused to Baidu, the customer should also make up for it.

12. Baidu's promotion service only links to the customer's website, and all legal disputes arising from any business behavior of the customer shall be borne by the customer itself, which has nothing to do with Baidu.

thirteen Customers shall not maliciously click the promotion information of other Baidu promotion service customers in any way; Nor can you get "cheating" by maliciously setting your Baidu account Traffic (such as frequent budget adjustment, frequent account balance adjustment, etc.), otherwise Baidu has the right to charge according to the traffic actually obtained by customers. The customer's consumption amount is The amount actually clicked by netizens, including the consumption generated by "delayed click after display" (that is, when the customer advertisement is displayed in the search results of netizens, the customer account balance becomes zero, Overdraft consumption caused by delayed click of netizens). The consumption amount is the actual amount clicked, which is subject to the Baidu statistical report. If the customer thinks that the data provided by Baidu is statistical If the report is inaccurate, the customer has the right to notify Baidu in writing to stop "Baidu Promotion Service", and Baidu will stop pushing customers within 3 working days after receiving the customer's written notice And refund the balance of "promotion fee" that has not been consumed to the customer, and this agreement is terminated. If the customer thinks the data statistical report provided by Baidu is inaccurate but fails to communicate in writing If the customer knows that Baidu requires to stop the "Baidu Promotion Service" or recharge Baidu to continue using the "Baidu Promotion Service", it shall be deemed that the customer recognizes Baidu's data statistics report.

14. The customer agrees to display the information of the website promoted by him on www.baidu.com (including Baidu Search, Baidu Encyclopedia, Post Bar, Know and other proprietary products of Baidu and its affiliated companies) and Baidu wap The specific location of the website, Baidu's technical support alliance website or application, the focus screen product terminal and other platforms or other websites agreed by both parties.

15. The customer agrees that Baidu can maintain its "Baidu Promotion Service" management account for the purpose or after receiving a notice from the customer (the notice can be by telephone, fax or email), View, adjust, modify and update the information in the customer management account.

16. In case of force majeure, the customer has to terminate the "Baidu Promotion Service". After the customer or its agent provides Baidu with the written proof of force majeure issued by the local notary, Baidu can return the balance of "promotion fee" that has not been consumed to customers. If the customer requests to terminate the "Baidu Promotion Service" in the event of non force majeure, both parties can terminate this agreement after consensus, but no fees will be refunded.

17. If the customer violates any provision of this agreement, Baidu has the right to refuse to provide "Baidu promotion service" to the customer and terminate this agreement. The "promotion fee" paid by the customer or its agent And "professional service fees" are not refundable, and Baidu has the right to further investigate the legal responsibility of customers.

18. Before each recharge, the customer is obliged to carefully read and ensure full understanding of the then Baidu Promotion Service Agreement, and recharge after all the terms of this agreement are agreed, Each recharge by the customer will be deemed as having read and fully understood the latest version of this agreement and committed to abide by the agreement.

19. The customer is obliged to timely consult and follow Baidu's promotion policies, credit policies, system notices and the latest version of Baidu Promotion Service Agreement published in his account.

20. In case of any of the following circumstances, Baidu has the right to notify the customer to terminate the "Baidu Promotion Service". Baidu does not need to bear other legal liabilities and expense compensation when this agreement is terminated: ① Customers may be suspected of violating national laws, regulations and Baidu promotion policies; ② The customer's promotion behavior violates the provisions of Baidu Promotion Service Agreement, causing Baidu to suffer Complaining to a third party (including but not limited to the third party accusing Baidu of infringement in the form of letters, media reports, etc.), bringing a lawsuit against Baidu, and reporting to the relevant competent authorities The report makes Baidu subject to review or inquiry); ③ The customer filed a lawsuit against Baidu; ④ Baidu filed a lawsuit against the customer.

21. In order to improve customer experience, improve customer service quality, realize customer demand, optimize search function, design new products, enrich case base of promotion content, Baidu will use the data/information of customer promotion service management account in each product line as needed and may share it with a third party, including but not limited to the title Creativity, keywords, pictures, websites and other content submitted by customers in the promotion service management account. The customer guarantees that the data/information submitted in Baidu does not exist Any infringing, illegal or illegal content, and ensure that the data/information is true and free from any right flaws. The customer is deemed as the customer when he clicks to confirm this agreement online We have agreed and fully and effectively authorized Baidu to use or share the aforementioned customer data/information without violating the customer privacy protection obligations. This authorization of the customer is permanent.

22. If the customer is not the subject of the promotion, the customer's opinions on the legality and appropriateness of the promotion content (including but not limited to the promotion materials and the website to which the materials link) The commitment obligations and the rights and obligations of all customers mentioned above in this article also apply to the promotion subject. The customer promises that the promotion subject has complied with the provisions of this article If the promotion subject fails to comply with the provisions of this article, Baidu has the right to send a reminder notice to customers and exercise corresponding rights to customers according to the provisions of this article (including measures that may affect the promotion subject website).

7、 Settlement terms

1. Charging rules

1) Unless otherwise expressly agreed by both parties, the service will be paid in the mode of pre payment before launch, immediate settlement after launch and deduction of fees. There is no upper limit on the amount of advance payment for a single payment, and the minimum amount is determined and announced by Baidu.

2) The renewal of the promotion fee refers to the advance payment made by the customer after the first payment specified in the previous paragraph to ensure the continued use of Baidu's promotion services. There is no upper limit for each renewal amount, and the minimum amount is determined and announced by Baidu.

3) "Professional service fee": refers to the fee for purchasing professional consultation and monthly telephone return visit of Baidu promotion services provided by Baidu. Professional service fee is one thousand yuan only (In figures: RMB 1000, but Baidu has the right to adjust according to regional differences). Other value-added services not provided by Baidu and their fees (if any) shall be separately agreed by the customer and the service provider.

4) "Certification Technical Service Fee": the fee for authenticating the authenticity of the customer subject. Certification technical service fee shall be paid annually, six hundred yuan only (in figures: RMB 600) 。 Customers shall re authenticate and pay fees before the expiration of the annual validity period. If the verification fails (including failure to verify), Baidu will revoke the certification logo and terminate Baidu's promotion services at the expiration of the validity period.

2. Refund rules

Customers can apply for the remaining amount of cash in Baidu's promotion service management account (the total amount of customer's advance payment and all renewals minus the total amount of all service fees that have occurred and the amount that should The balance after deduction of fees) shall be refunded, but the following conditions shall be met at the same time:

1) Terminate Baidu promotion service;

2) Fill in relevant application documents;

3) There is no unfinished matter, including but not limited to compensation for breach of contract, compensation for breach of contract, or complaints and disputes;

4) The non cash part of Baidu promotion service management account (including but not limited to grants) will not be refunded;

5) The "certification technical service fee" will only be refunded if the customer's account has not been certified for authenticity of Baidu account opening. Once the certification is conducted, it will not be refunded whether it is passed or not.

6) The "professional service fee" will only be refunded when the customer's account fails to pass the Baidu account opening review and no promotion consumption is generated. Once the account starts to consume, no matter what reason the cooperation is terminated, it will not be refunded.

7) The customer shall submit a refund application to the company and confirm the termination of the service.

8、 Resolution of third-party complaints

1. The customer's promotion behavior violates the provisions of Baidu Promotion Service Agreement, resulting in Baidu being complained by a third party (including but not limited to the third party's accusation of Baidu infringement in the form of letters, media reports, etc To file a lawsuit against Baidu, report to the relevant competent authority and make Baidu subject to review or inquiry), Baidu has the right to send a letter on the keyword (including the combination of words containing the keyword), the promoted website Stop the "Baidu Promotion Service" for the keyword and/or website and/or choose to terminate the Baidu Promotion Service Agreement. When the above situation occurs, If Baidu decides to continue to perform this agreement, the customer shall immediately rectify the promoted website information and/or the suspected illegal content on the website, and provide Baidu with effective evidentiary materials; If the customer receives a hundred If Baidu clearly requires to stop the "Baidu Promotion Service" after the notification, Baidu will provide the customer with If the balance of "promotion fee" that has not been consumed is returned, this agreement will be terminated, and Baidu will not have to bear other legal responsibilities and expense compensation.

2. If Baidu pays relevant expenses in advance due to the above circumstances (including but not limited to paying compensation, attorney fees, legal fees, travel expenses through judgment, administrative penalty, reconciliation or mediation) The customer shall make full compensation within 5 working days after Baidu makes the payment, and pay a late fee of 0.5% per day to Baidu for overdue payment. If the customer should appear in his own name after receiving the notice from Baidu If it negotiates with a third party, responds to a lawsuit or accepts the review or inquiry of the relevant competent authority, it shall bear all costs (including but not limited to legal fees, attorney fees and compensation) and compensate Baidu for the losses caused to Baidu Baidu has the right to deduct the above expenses and/or compensation for losses from the amount paid by the customer or its agent. If it is not enough to make up for the losses caused to Baidu, the customer should also make up for it.

9、 Confidentiality responsibility

1. Both parties shall be responsible for the confidentiality of the other party's trade secrets obtained from the signing and/or performance of this agreement, and shall not disclose them to a third party in any form or for any reason, but according to the written agreement of both parties Except for disclosure according to laws and regulations, or requirements of judicial and/or government authorities; Otherwise, either party has the right to claim damages from the other party and investigate legal liabilities according to law.

2. The confidentiality liability shall not become invalid due to the invalidity, early termination, cancellation or non operability of this Agreement.

10、 Amendment and interpretation of the agreement

Baidu has the right to modify the promotion policy Certification policy and contents of this agreement. The customer agrees that the policy, notice, agreement amount change and other matters will take effect from the date of release, and the customer will consult the relevant notice in a timely manner and The notice and the revised product policy and the revised agreement shall be revised to fulfill the relevant obligations. If the customer does not agree to the change, it shall apply to Baidu in writing for termination within 3 days of publicity Until the end of this agreement, the customer's continued use of the changed service shall be deemed as acceptance of the changed content.

In case of any conflict between the terms of the agreement and the laws of the People's Republic of China, these terms will be completely reinterpreted in accordance with the laws, and other terms will still have legal effect and impact on customers.

11、 Disclaimer

1. Baidu is not responsible for the following situations:

1) Baidu promotion service fails to register successfully without Baidu's intention or negligence;

2) The customer suffers losses due to the intention or negligence of the customer or its agent;

3) Due to Baidu's systematic testing, upgrading, updating and service sampling test of Baidu's promotion service system, it has an unavoidable impact on customers.

two If Baidu breaches its obligations under this Agreement and causes losses to customers, the maximum amount of liquidated damages and/or compensation shall be the "promotion fee" actually paid by customers for the last recharge of Baidu promotion account involved in Baidu before Baidu breaches the contract. If the customer does not recharge, the promotion advance payment paid for the first time shall be the limit.

12、 Dispute resolution

1. The effectiveness, interpretation, execution, jurisdiction and dispute settlement of this Agreement shall be governed by the laws of the People's Republic of China.

two Any dispute or controversy arising from or in connection with this Agreement shall be settled through friendly negotiation. If no settlement can be reached through negotiation, either party has the right to submit the dispute or controversy to the competent people's court in Haidian District, Beijing, where this Agreement is signed.

13、 Entry into force

1. This agreement will come into force after the customer or his agent clicks and agrees or in the way agreed by both parties in written agreement.

14、 Special instructions

1. Baidu and the customer are independent contracting parties, and the terms and conditions under this agreement shall be legally binding only on Baidu and the customer. Baidu website owners or partners do not form any form of agency relationship with Baidu, The customer shall not obtain any claim, lawsuit, recourse, claim or compensation right against Baidu website owner or partner based on any terms or conditions of this agreement.

2. If any provision of this Agreement is invalid or cannot be performed, all other provisions and provisions of this Agreement shall remain fully effective and shall not affect other provisions of this Agreement. After determining that any term or provision is invalid, illegal or unenforceable, Both parties shall negotiate in a friendly manner to delete or modify invalid and illegal terms, and achieve the original purpose of the agreement as far as possible in an acceptable way, unless the deletion or modification of invalid and illegal terms will lead to a change in the nature of the agreement and cannot be reasonably continued.

3. This agreement is made up of Baidu Promotion Service Agreement (paper version or electronic agreement) and Baidu Promotion Service Agreement (online agreement)（ http://e.baidu.com/accept/ In order to respond to changes in national laws, regulations and policies and provide better service experience for Party A, the online agreement may be updated from time to time). The terms not included in Baidu Promotion Service Agreement (paper version or electronic agreement) shall be subject to Baidu Promotion Service Agreement (online agreement), and vice versa. In addition to the above, if the description of "Baidu Promotion Service" in other documents signed by the customer (including but not limited to the agreement signed by the customer and its agent/distributor/service provider, and the agreement signed by the customer's agent/distributor/service provider and Baidu) contradicts with this agreement, the Baidu Promotion Service Agreement (paper version or electronic agreement) shall prevail.

four Baidu solemnly reminds: In order to ensure that you enjoy efficient and high-quality services, please carefully read and ensure that you fully understand the relevant terms of "Baidu Promotion Service" under www.baidu.com Baidu Promotion Service Channel. The customer understands that the documents provided by any person or organization In case of any conflict between Baidu's promotion service description and Baidu's online terms, this agreement and its updated version shall prevail.

five Baidu's special tip: The "Baidu Promotion Service" provided in this agreement does not involve Baidu's natural search ranking of web pages. The fact that the customer's website enjoys Baidu's promotion service does not mean that the customer's website is included in Baidu's natural search. Whether the customer's website has been selected by Baidu Webpage Natural Search The order of inclusion and natural ranking has nothing to do with whether customers participate in "Baidu Promotion Service". The notification method described in this agreement is: Baidu will publicize it online (address: http://e.baidu.com/accept/ ) And/or Baidu promotion service system internal notice And/or e-mail and/or fax/telephone and/or express mail to notify the customer or its agent in advance. If the customer is notified, the date when the customer learns of the change shall be the following date: the third working day from the date of network publicity, the e-mail enters the customer's mail The account date, the date of sending the fax to the customer, the date of receiving the telephone, and the third working day from the date of sending the express mail. If the agent is notified, the agreement between Baidu and the agent shall prevail. In any case, when a customer sends a notice to Baidu, it should use email And/or fax and/or express mail (the unit shall stamp the official seal and the individual shall sign the notice). Baidu received the notice on the same date as before. If either party sends a notice to the other party in multiple ways, the date on which the other party is informed shall be the earliest known date.