Craftsmanship × Top 100: new paradigm of content marketing in B2B industry, leading Hebei enterprises out of the circle

This case is the first IP "ingenuity" launched by Pangu, Hebei, which focuses on manufacturing in Hebei. It is based on Baidu platform, takes Baijiahao resources as the core, takes content production as the main force, and takes slow broadcast as the main body. It is strongly publicized through multiple platforms, channels and dimensions to create B2B enterprise influence.

Baidu promotion | Baidu marketing | Get clues

"Happy Handan Happy Shopping" Baidu applet, leveraging the urban consumption leverage of Handan by 28.8 times

The epidemic situation is normal, and the urban economic recovery is facing great challenges. Based on the ecological environment of Baidu APP, and in depth combining the local service scene of Baidu Huili and the cultural and tourism service scene of Baidu Maps, Pangu, Hebei, has innovatively created a one-stop government policy release and information distribution "people friendly direct train" - "Happy Handan Happy Shopping" small program platform for people friendly consumption, Enlarge the leverage of government consumption bonds to stimulate the market.

Local promotion | Baidu promotion | Baidu marketing | Baidu opening advertisement

Jimmy × Baidu: Get through e-commerce links and achieve full chain marketing

Through e-commerce node marketing and full link content optimization, guide and stimulate multiple links in the overall transformation link to promote users to make decisions and conclude orders. At the same time, Jimmy's brand and reputation advantages also promote customers' repurchase behavior, thus driving the dual improvement of account consumption and ROI.

Cosmetics Marketing | Baidu Promotion | Baidu Marketing

Dandong City × Baidu: Delivering the Centennial Dream, Burning a City

Dandong relies on Baidu's knowledge content to link hundreds of millions of users' patriotic feelings, creating a precedent of city level encyclopedia matrix, rebuilding the reputation of the city of heroes with 25 seconds of encyclopedia understanding, and enabling the city to develop business opportunities through innovative integrated marketing scenarios.

Brand Marketing | Integrated Marketing | Baidu Promotion | Baidu Marketing

Huaran Decoration Group's local members increase the number of clues

Local head home decoration brand customers, after cooperating with local members, doubled the number of Baidu channel leads after two weeks of settlement through centralized settlement+store decoration+refined store operation.

Basic wooden fish promotion | local promotion | home promotion

"New" juice x star selection: the topic ignites hot discussion and helps the brand become popular!

"New" and Duxingxuan launched topic marketing cooperation in December 2021, and launched Baidu marketing platform to convey the brand vision of "building a flag in the new year" to consumers in the coming 2022 in the form of customized topics, live broadcast, etc.

FMCG Marketing | Content Marketing | Duxing Selection

Zhengzhou crosses the New Year 24 hours - a live broadcast of Netcom Zhengzhou to see the city's ancient and modern times

Innovate the perspective of city publicity from the perspective of time and space of Zhengzhou through 24-hour live city broadcast; Cooperate with TV stations to try the live broadcast of large-scale urban variety shows for the first time, and strengthen the awareness of Zhengzhou and citizens' feelings for the city; Integrate the content ecology and flow resources of the whole network to maximize the propagation volume of Zhengzhou urban activities.

Content Marketing | Duxing Selection | Social Public

Content marketing, micro recording perspective, shaping the phenomenal brand image of "Treasure Enshi"

Enshi Culture and Tourism Bureau, together with Baidu, aims at Enshi intangible cultural heritage, insists on inheriting and carrying forward the excellent traditional culture of the city, and determines to carry out marketing communication based on intangible cultural heritage. Create a new column "Treasure Benevolence" by means of micro record shooting, and drive urban economic development by deeply cultivating urban culture. The project has gone through cultural excavation, content co creation, and media layout. Through the progressive strategy of full media momentum, KOL content boosting, and brand power effectively detonating, the total publicity and promotion reached 67.3 million in 20 days, further expanding the brand influence.

Content Marketing

Bama Tea Industry: "New" Traditional Chinese Tea Culture

In recent years, with the younger trend of the tea market, Bama Tea has been committed to promoting tea culture "out of the circle" through innovative ways. As the Z era has gradually become the main force in the tea market, major beverage giants have joined in to carve up the traditional tea enterprise market. In the tea world where the old and the new collide, Bama Tea needs to seize the young market and revitalize its brand. This time, we worked together with Baidu to create brand content marketing based on search scenarios. Through the diversified cooperation forms of good-looking videos, Du Xing selected essays+topics, we deeply conveyed the brand value of Bama. Through more social scenario marketing, we successfully entered the young consumer market and triggered a nationwide tea drinking craze.

Catering Marketing | Content Marketing | Duxing Selection

Dream Blue M6+x Baidu: Dream Blue M6+Greeting the Spring Festival with Blessings Creative Marketing

Mengzhilan M6+is linked with Baidu, combining the strong entrance of Baidu search, with the strong entry point of Spring Festival Gala/Spring Festival blessing, and adding the element of Zhu Yawen stars, making the Spring Festival marketing full of new ideas. Based on Baidu technology, it has realized online and offline connectivity, opened up online global traffic, and achieved strong marketing exposure. At the same time, Baidu AI voice synthesis technology has been used to realize the blessing voice customization of thousands of people, thousands of faces, trigger circle fission, and help brand communication.

Brand marketing | Dream Blue | FMCG marketing

Vivid · Crossing the No Man's Land | Joy Vivid Settles in Baidu Xirang to Create the First Fresh Milk in the Yuan Universe

"Xirang" is a meta universe product released at the Baidu AI developer conference in 2021. It is an immersive virtual space parallel to the physical world.

Metauniverse | Integrated Marketing | FMCG

The monthly center significantly improves the transformation of form clues! Uncover the local marketing strategy of Xi Yue's mother and baby

Xiyue Delicate Moon Club is a brand of Xiamen Xiyue Maternal and Infant Care Services Co., Ltd., which was founded in 2013. It is a comprehensive professional maternal and infant health care institution integrating professional maternal and infant care, conditioning, scientific nutrition diet, infant intelligence development, postpartum rehabilitation and other businesses.

Promotion of Moon Center | Xiyue Mother and Baby | Moon Center

Magic claw × Baidu: All the time, one step charging

In China, where functional drinks are developing rapidly, there are the pioneer brand Red Bull before, the strong rising local force Dongpeng Special Drink and Lehu after, and the new brands Alien and War Horse, which have formed a white hot competition situation. Many marketing scenes have been dominated by major brands. Because of its functional characteristics, functional drinks are limited by the drinking scene. Conventional marketing cannot go deep into the actual drinking scene, and communication marketing is difficult.

Magic Claw | Promotion of functional drinks

Estee Lauder's virtual makeup test makes consumer decision-making easier

Usually, when users plant grass beauty products, they also need to look at KOL, evaluation and do some homework to confirm whether the products are suitable for them. Estee Lauder created a virtual makeup testing intelligent service portal with Baidu in order to create brand characteristics. With the help of Baidu's image recognition ability, Estee Lauder greatly shortened the user's decision-making path and undertook an experience close to offline makeup testing, At the same time, with the back-end conversion link, users can easily make consumption decisions.

Estee Lauder | Cosmetics promotion

Uncover the local marketing method of the woodpecker's cost dropping and order volume soaring

"Woodpecker Home Maintenance", founded in 1995, is a brand of Chongqing Woodpecker Network Technology Co., Ltd. "Woodpecker" has more than 3000 offline stores nationwide, covering more than 2200 cities and regions, and is equipped with more than 100000 maintenance engineers. Based on a strong local offline foundation, "Woodpecker" can provide 95 categories of professional maintenance services for surrounding consumers.

Home Decoration | Home Decoration Promotion

OCPX+basic wooden fish payment, solve data retrieval, and achieve quarterly performance increase

McLaren has strong company strength, involving more than 300 categories, including cosmetics and skincare, special cosmetics, and household chemicals. However, after being diverted to the e-commerce platform APP, it found that the transformation was not ideal. It wanted to try to make online payment in Baidu and improve the transformation. It was expected that Kimuyu could solve the problem of data return and link.

McLaren | Cosmetic Marketing | Cosmetic Promotion

Food is the most important thing for the people, and the basic wooden fish helps to train customers to reduce costs and increase quantity of snacks

The snack industry has low investment costs, fast capital flow, high operating profits and a short return period, but the overall business model is lack of innovation, so it has derived a huge consumer demand, but the competitive snack training industry, how to disclose its training advantages and how to quickly obtain high-quality clues, has become the pain point of Fumanyuan itself.

Fumanyuan | Snack Promotion | Tianjin Snack Promotion

Boldly sports x view star plate: reasonable product mix to achieve precision marketing

Bold Sports is a local fitness equipment retail enterprise in Guizhou. Due to the lack of brand exposure and recognition, it is difficult to expand online; At the same time, affected by the epidemic, home fitness is gradually emerging, and the demand for home fitness equipment is rising. We should seize new demand points and expand high-quality customer sources.

Promotion of fitness equipment | Bold Sports

Improve the exposure of law firms and reduce the cost of leads! Junshen Law Firm won customers through local promotion

Tianjin Junshen Law Firm, founded in January 2016, is a partnership law firm that is self-supporting and responsible for its own profits and losses in Tianjin. It is also a comprehensive lawyer service agency with rich judicial practice experience. Tianjin Junshen Law Firm's business in Baidu mainly includes: criminal defense, divorce proceedings, divorce property division, divorce property disputes, child rearing, property disputes after divorce, etc.

Lawyer promotion | Junshen Law Firm

Expand brand exposure and obtain accurate clues! Local promotion of Zhengzhou Financial Island to achieve a win-win situation

The Zhengzhou Financial Island project is positioned as "the financial center of the Central Plains Economic Zone". After the completion of the financial island, it will be the only financial card of Henan and even the Central Plains Economic Zone, representing the highest image in the financial field of the Central Plains Economic Zone, shouldering the responsibility of the rise of the central region, and an important fulcrum for Zhengzhou to become a "national central city" and "inland open economic highland".

Local promotion | Zhengzhou Financial Island

Baidu Marketing Case of Ideal Car: Spring and Autumn Launch Conference Creates Super Happy First Day

Different from FMCG, the company cycle between cars and users is longer, and the marketing demands are more multi-dimensional; As a representative enterprise of the new force of Chinese car making, Ideal Auto has developed rapidly in the past two years, and its core model, Ideal ONE, has ushered in major innovation in 21 years.

Ideal Car | Car Launch

FAW Pentium: equipped with Baidu Chexiaotong oCPC, to achieve new sales growth at low cost

Aiming at the high efficiency and low cost marketing launch demand of FAW Pentium customers, the launch is carried out through the sub account of the "Chexiaotong" (search promotion+oCPC+basic wooden fish) model, which is one of the important marketing means of customer acquisition and transformation in the automotive industry.

FAW Pentium | Chexiaotong | oCPC | low-cost customer acquisition

Tanghuo Kung Fu x Star Watching Plate: Skillful use of product matching, small budget leveraging big effect

Tanghuo Kung Fu is a catering brand committed to leading the innovative concept of healthy and fashionable Malatang, which focuses on healthy bone soup and can drink soup.

Tanghuo Kung Fu | Catering Industry Promotion

Star watching panel helps double the effect of precision marketing for customers in the children's franchise industry

Nowadays, with the increasing popularity of children's parks in China, choosing children's parks for entrepreneurship has become a trend. Baidu customers face complex and changeable market demands in the information flow advertising. The market environment for children's parks to attract investment is very competitive, and the flow is in a bottleneck period. The total number of clues is unstable, and the conversion cost is high and low, which is difficult to meet expectations. This case focuses on the market analysis of children's parks, determines the marketing goals, uses the industry insight of star watching disks, accurately reaches users, finds the right people, and helps customers to promote, expand and increase efficiency

Children's joining promotion | joining industry promotion

Kangbach x Starwatch Baidu promotion case: establish a new brand image and build a good reputation

In recent years, with the innovation of product categories, channel innovation and precise positioning of brand marketing, Kangbach has become an industry dark horse stirring the pot market.

Kangbach | Pot promotion

Small customers play the way of improving clues, and move quickly to promote local cases

Haokuai Moving Service Department is located in Huainan City, Anhui Province, and its main business is local door-to-door moving transportation services. Its target user groups focus on service reputation and price.

Moving quickly | Moving company promotion

How does Yuezi Club Center promote online? Baidu promotion case of Xiyue mother baby company

Xiyue Delicate Moon Club is a brand of Xiamen Xiyue Maternal and Infant Care Services Co., Ltd., which was founded in 2013. It is a comprehensive professional maternal and infant health care institution integrating professional maternal and infant care, conditioning, scientific nutrition diet, infant intelligence development, postpartum rehabilitation and other businesses.

Promotion of Moon Center | Baidu promotion of mother and baby company

Improve click conversion and optimize delivery efficiency! Summary of local promotion methods of Xincheng gold recycling

The main business of Xincheng Gold Recycling is the recycling of gold and luxury goods. The target customer group is characterized by paying attention to the reputation of the store and the recycling price.

Xincheng Gold Promotion

Local promotion of Jutong Decoration X: break through the problem of account expansion and improve click and conversion

Founded in 1994, Shanghai Jutong Decoration Group Co., Ltd., rooted in Shanghai and focused on the home decoration industry for 26 years, is an enterprise with Grade A design and Grade A construction qualifications issued by the Ministry of Housing and Urban Rural Development. As the leading customer in the home decoration industry in Shanghai, he has cooperated with Baidu for more than 5 years and is very familiar with media rules.

Gather together for decoration

How to promote unlocking businesses? Anshun's Local Marketing Way of Unlocking

Anshun Unlock is located in Xuchang City, Henan Province, and its main business is door-to-door unlocking service. The core marketing points of Anshun unlocking are to reflect the time of visiting, the scope of service and the types of locks equipped.

Unlocking promotion | Unlocking marketing

Reduce costs and improve visits! Dingwei Real Estate realizes win-win marketing through local promotion

Dingwei Real Estate (Qinhuangdao Dingwei Real Estate Development Co., Ltd.), as a local developer in Qinhuangdao, has its own sales and moderate strength. The developed real estate is the double school district housing of local high-quality primary schools and middle schools. It is located in the old city with relatively mature supporting facilities and convenient transportation.

Real estate promotion

Effectively reduce the cost of telephone leads! Xingyan Appliance Maintenance Plays Local Promotion Methodology

Xingyan Home Appliance Maintenance Department is located in Xuchang City, Henan Province. Its main business is to repair all kinds of home appliances at home. The business model of Xingyan Home Appliances is: Internet users with maintenance needs search for maintenance related keywords, click on the merchants' advertisements, and then call online to contact the merchants for maintenance.

Home Appliance Maintenance Promotion | Home Appliance Maintenance Marketing

Higher conversion and lower cost! Jindou Baby Moon Club reduces costs and increases efficiency with the help of local promotion

Jindou Baby Moon Club is subordinate to Zhengzhou Jindou Housekeeping Service Co., Ltd. It is the first European style moon center in Henan Province. The club inherits more than 20 years of successful experience in Taiwan.

Moon Club | Jindou Baby Moon Club

Good wife × Du Xingxuan: multiple high-quality content covers the target users, triggering widespread attention and discussion

The content marketing of Goodwife's core product, the electric clothes hanger, has created a multi-dimensional content ecology integrating product reputation construction, real evaluation sharing, consumption scenario establishment, etc. throughout the network, gradually affecting users' minds.

Good Wife | Good Wife Baidu Marketing

Mona Lisa × Du Xingxuan: topic&video soft plant joint investment, self-made IP to enhance brand influence

Mona Lisa Tile, combined with the IP Dream Home Building Festival, creates topics and forms a discussion atmosphere for home builders throughout the network. And through the in-depth video customization of experts, we can interpret the Mona Lisa tile and share the case of Haojia.

Mona Lisa | Brand influence

Mengziyuan × Duxing selected articles: high-quality content precipitation and distribution throughout the network, and brand reputation centralized diffusion

Focusing on the core selling point [the secret of current Aoyuan Tang], the whole network content collection, public praise, and search for long-term precipitation

Mengziyuan

Baidu marketing Estee Lauder marketing case, making consumer decision-making easier

Usually, when users plant grass beauty products, they also need to look at KOL, review and do some homework to confirm whether the products are suitable for them. Estee Lauder creates a virtual makeup test intelligent service portal with Baidu to create brand characteristics

Estee Lauder

smart × Baidu Marketing Case: AI Co creation Plan - Music

The popularity of smart brand continues to decline, and there is a significant gap compared with the competitor mini. In the transformed product market, the new energy market segment with smaller size is thriving. Smart is returning to the Chinese market this time. The brand transformation focuses on rebuilding the brand image. Smart hopes to lead the new era by innovating future technologies.

AI | smart

Dream Blue M6+ × Baidu promotion case: Dream of Blue Space

Yanghe, as an official partner of China's aerospace industry, uses the launch hotspot of the space station to convey the identity information of Yanghe as an official partner of China's aerospace industry to consumers.

Dream Blue

Hubei fire equipment promotion case: refine the page, and users retain significant improvement

Through the optimization of landing pages, the relevance of content is improved, and the user's browsing time on landing pages is increased.

User retention rate | promotion of fire-fighting equipment

Meinian Health Baidu Promotion Case: Basic Wooden Fish Health × Online Mall

Meiniandai borrowed the components of Jimuyu Electric Health Business Unit and online marketing package to build a payment closed loop, realize the visual monitoring of Baidu's marketing effect, and use online marketing to break the successful mode of CPC order submission and marketing.

Meinian Health | Basic Wooden Fish Promotion | Health Promotion Cases

Hyperoptometry × Baidu: Local promotion opens a new chapter in promoting efficiency beyond vision

Chaoshili was established in 2009 as a national chain brand organization focusing on the research, correction and promotion of middle-aged and elderly vision health; Since the epidemic has affected the straight decline of customer turnover, through local promotion, increase the number of clues, increase the rate of reaching stores, ultimately improve ROI, and promote the growth of chain store model customers.

Hypervision

One month's fans broke ten thousand, and more than one hundred clues were harvested every week. How did Platinum Grand Tour Photography accomplish this?

Platinum Juerge Travel Photography, through the fine operation of 100 enterprises, has increased the number of fans by more than 10000 in a month!

Platinum Tour Photography | Tourism Photography

Four steps of weight loss and fitness, weight loss experts get through the two pulse of Ren and Du of the enterprise's hundred brands!

How does the fitness and weight loss industry use Baidu to promote Baidu? Here is Baidu marketing case analysis

Fitness and weight loss

Optimize the basic wooden fish page to solve the difficulty of obtaining clues online for customer transformation

The rapid growth of the membrane industry is still possible. It is estimated that the total output value of the membrane industry will double again to 363 billion yuan by 2024.

Basic wooden fish | life service