One plus mobile phone × Baidu: Du Xiaoxiao AIGC creates a new model of content marketing

One plus Ace series of new products launched, targeting the audience of game phones, focusing on performance; However, competing products have also released new products to compete for market share in the same period. According to the data insight of Baidu Stargazing Disk, nearly 90% of mobile search users have clear brand preferences. In the face of serious internal volume in the mobile phone industry, how can the launch of one plus new products stand out and achieve both quality and efficiency?

Content marketing | Baidu promotion | Yijia mobile phone

vivo × Baidu: innovative intelligent marketing of digital collections

In this marketing campaign, Baidu exclusively undertook the innovation event of vivo digital collection, integrated Baidu search recommendation double scenes and diversified products, and connected the full link of user cognition recognition subscription with digital collection as the creative main line, which brought super exposure to vivo brand, quickly opened the brand awareness of Generation Z, improved brand awareness and reputation, and achieved product efficiency integration! It became the first digital collection showcase in the mobile phone industry.

Vivo | Baidu promotion | Baidu marketing | digital collections

With Top Stream - Migu Video X Baidu Sports Event Marketing

During the marketing of the Summer and Winter Olympics, Migu Video focused on the needs of user groups for hot search, knowledge acquisition and other Olympic content based on Baidu marketing's massive user data insights, and used Baidu's rich knowledge system and high matching media attributes to accurately locate sports groups, help Migu to draw on the Olympic boom and finally achieve product efficiency integration.

Migu Video | Baidu Sports Events

smart × Baidu: AI Music Co creation Plan "Tomorrow Without You"

Smart creates an AI music co creation plan. Baidu Marketing, as an AI co creation partner, uses audio recognition, in-depth learning and other technologies to integrate music materials submitted by thousands of netizens, create brand songs with AI technology, and create an unlimited sense of technology for the brand.

Brand Marketing | Automobile Marketing

vivo × Baidu: AI voice creates a new marketing model for vivo stars

Vivo, together with Baidu Marketing, created the first exclusive customized audio interaction on the whole network, maximized the use of Liu Haoran's star rights to mobilize fans, and used super brand personalized daily connection users to detonate new machine conferences, AI voice technology to meet fans' desire to "talk with idols", targeted marketing, achieve product efficiency integration, and produce Social Buzz!

Vivo | Baidu ai

OPPO Reno6 Baidu AI marketing promotion case - stimulating new marketing momentum

5G relaunches the passion of the market, and how to make mobile phones stand out in the release wave of manufacturers becomes the core goal. Reno6, as the flagship model of OPPO in the middle and high-end, focuses on photography technology and glowing portrait videos

AI | OPPO

Momo - social APP promotion case, unlock the new posture of video information stream advertising!

Momo is an open social platform, which continues to be launched on Baidu's search and promotion platform. Customers demand to expand more sinking people (explore and cover user groups in second, third and fourth tier cities), so they focus on good videos to launch.

Social APP | Video information stream | Baidu information stream advertisement

Jimuyu helps customers in software industry to integrate marketing effect with product effect

This customer is mainly targeted at the to B end market, providing enterprises with full scene and full link SaaS services such as WeChat applet, WeChat mall and WeChat live broadcast, which will be listed in 2019.

Basic wooden fish | software marketing

Baidu mobile marketing page CTR increased significantly, and conversion costs fell by more than half

Dongguan Jinbo Network Technology Co., Ltd. is a high-tech enterprise specialized in software development, software customization and software implementation in Dongguan, Guangdong.

CTR | Conversion rate