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Drunken Moutai · 3D innovative full content marketing

2023-12-21 Label: Content Marketing | Baidu Marketing | Moutai Marketing Case |

Marketing background:


Moutai is a high-end flagship brand in the liquor industry, but there are many competing products. In order to continue to stabilize its market position, Moutai hopes to deeply communicate the group's brand concept of "China Moutai Fragrant World" with the target population and gain recognition of values. In January 2022, "Moutai 1935" came into the market. In July of the same year, "Moutai Ice Cream" was launched. In the face of the flourishing wine and beverage industry, Moutai continued to introduce new models, hoping to reach younger new customer groups with new products.


Marketing play:

  • Cooperate with China National Geographic magazine to deeply customize the video of Moutai brand, and use Baidu Encyclopedia's authority and AI technology to deeply customize the digital museum of Moutai.

  • With the help of digital people hot spots, create brand AIGC topics # tasting Maotai ice cream # and innovative interactive product ads, deeply penetrate into young groups.


[Moutai "Salute the River and Mountain" customized brand video]

Good landscape creates good Maotai and shows the national brand concept rooted in China. The total exposure of the content is 10 million+; The broadcast volume of the headquarters is 500000.

[Maotai Online Digital Museum]

Long term display of brand concept, culture, technology, etc.

[Digital human AIGC hot topic]

The innovative collision between the traditional brand Moutai and digital people has created a young brand image, with a total exposure of 110 million topics and 1.86 million solicitation readings.

[Exclusive space for digital human innovative interactive products]

Breaking the conventional and innovative interaction mode, enhance the emotional connection between the Maotai brand and young audiences.


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