Marketing Background

Huaran Decoration Group was founded in Hefei, Anhui Province in 1997. The company's business covers various forms of home decoration markets such as villas, western-style houses, flat floors and apartments, and provides customers with professional home decoration services integrating full case design, engineering construction, building materials selection, material distribution and after-sales service. It has a number of direct offline stores, covering provincial capital cities and major cities.

Marketing objectives

The customer joined Baidu Marketing in 2013 to promote in Anhui. In order to better serve local users and provide quality services, businesses cooperated with Baidu in September to purchase local member services for its six stores.

Marketing program

1. Direct stores, where merchants enter through one store and many stores, to facilitate daily store operation and management;

• Carry out unified and standardized management on product services/commodity specifications/service processes, and control the service quality of branches;

• Several stores share decoration materials to improve the efficiency of store decoration;

• The headquarters manages orders and clues in a unified manner, provides visitor reception services, and improves operational efficiency and customer service quality;

2. Three steps of store decoration to improve store quality;

• Reach the basic threshold (photo album/service label/goods/products/cases, etc.), high-quality stores (98 points for quality inspection);

• Refine the expression of goods/products to cover more user demand scenarios;

• Actively try out new product functions; (coupon goods/free service module);

3. Refine store operation (timely response/telephone connection rate/order fulfillment/evaluation management), improve store service scores, and obtain the first card presentation;

Marketing effect

1. Get clues when you move in: Before you buy a member, make preparations in advance, and get user consultation on the second day after you move in;

2. Double the number of clues in two weeks: double the number of clues in two weeks;

3. First card presentation: through refined store management, quickly accumulate store service scores, obtain the first card presentation, and intercept the best local service flow.