Monthly filing: May 2017

Life will soon pass


In the process of growing up, people perceive time faster and faster. If this theory is correct, I hope that this variable relationship is a function of equal increment, so that at the end of the day, there will be no difference between a year and a day. The appearance will be aging, the organs will be exhausted, and the hair will fade as if the farewell ceremony will be completed in an instant, like the autumn wind rising, like the autumn leaves falling.

I began to pay attention to the old people I knew or didn't know. I often wondered what they looked like when they were young, what their ideals were, what their desires were, what compromises were, and what they persisted in. But you can't imagine that you can only watch the time slowly carve out, weight gain, muscle relaxation, belly bulge, and finally even the release of sexual radio waves began to weaken, and suddenly in a sunny beach in the sea, you feel bored with the batch after batch of young bodies wrapped in Bikini.

The last desire is to eat, drink and excrete, which is too cruel. Fortunately, life will pass soon!

Why do I think the launch of Nut Pro is a piece of shit

As a hammer friend, I bought four mobile phones from T1 to M1. I'm also looking forward to the new product launch of Hammer every year. It seems that many Hammer friends have only a few happiness to listen to the old Luo haha and tell jokes. No matter what others say about "brainwashing" or "product fundamentalism", I never care. I never go there, nor do I want to change anyone's opinion. I just occasionally scold myself: "You know shit".

The launch of Nut Pro was no exception. We watched the live broadcast while eating at home with the Don. Lao Luo came out to chat a few words, and then looked at the product. Lao Luo cut out the PPT picture of the new mobile phone. At first sight, it was too ugly, not a nut style at all. After talking about the hardware configuration, he talked about the so-called "iPhone escort function" for charging the iPhone, and then Zhu Xiaomu started to talk about the software on the stage. The first point was the function of intelligent SMS unsubscribe. I thought to myself, can it come true like the rhythm of "to play" implied by the small pill in the opening picture?

It shouldn't be like this. Some time ago, Lao Luo and another Lao Luo talked in the program Long Talk on Shenzhen Satellite TV. In order to maintain the company's operation, he even took his wife to sign an "unlimited guarantee agreement" and borrowed nearly 100 million yuan from the bank to make this shit?

Then before the new product launch, Lao Luo's friends on Weibo showed their performance when they saw the new product. All of them showed the expressions of "I grass" and "Niubi" with mosaics. I believe that his friends will never deliberately fake these so-called expressions. It is really awesome with the computer, or the appearance has definitely reached the amazing level.

But I can't stand Zhu Xiaomu's wordiness any more. I went to micro blog to post comments and howled. It's not the praise of M1 when it appeared. I'm secretly looking forward to a reversal. I think that with the powerful application of the "Big Bang" and "One Step" last time, they have found a way of thinking in software, and there must be some new powerful ideas. Then, in the topic "Hammer New Product Launch", I saw the new machine map and price leaked by JD. When I saw the "Jiuhong" mobile phone, I was even disappointed. When apples are rich in gold, you are rich in coffee; Apple rose red, you wine red. I think this is no coincidence. What I can surmise is just to follow Apple's researched market and make a little art of color, and then compare it with what I mentioned at the beginning to charge the iPhone and what a bullshit "iPhone escort". Even if there is such a bad function, there is no need to say at the new product release conference that it is best to make a small video recorded and broadcast in the offline function demonstration.

Then I saw Fenng say on his microblog, "It's really a brave artist. Old Luo is too awesome." I knew that the reversal of vague expectations had come. First of all, I admit the anger of being teased, but I still think that the launch of Nut Pro is a piece of shit besides this factor!

I think it's OK to do so at the 10000 person press conference. Most of the people on the scene wait until the end of the conference to leave, which means that this group of people will certainly see a reversal. This method of "promoting first and restraining first" will undoubtedly bring great excitement to the scene. But considering the audience of the live broadcast and potential consumers, the real face of the nut Pro will not be displayed until it is more than two years old, I don't think many people will generously give you two hours of patience.

As Lan Xi said, "One More Thing" is not to tell you that your father is dead first, but to tell you after a long time: in fact, your father is not dead, and then ask if you are happy, happy?

I remember a long time ago, when Lao Luo was evaluating Jin Yong Gu Long's martial arts novels, he probably said that Gu Long's novels were awesome at first, but after a long time, you will find that they are actually smart, while Jin Yong's novels can't be opened. Once you open them, you often sit there all morning. What I want to say is that the trick of this press conference is actually Gulong's "little cleverness", which has lost more than gains.

In addition, I think there is also a problem with the product positioning this time (as a layman, I would like to raise my own opinion). As your low-end machine positioning, the "Nuts" brand made its debut at the beginning, with its plastic vertical stripe back cover, colorful colors, and innovative "Feeling" back cover (this is the only hammer product I have seen three times in my small city), T1 to T2 is a continuation, M1 is unique, but I can't see what its positioning is this time. From the appearance, it is more like the T series, which is the continuation of the T series, and then it is better to say that the glass back cover with feelings is a reference to the creativity of nuts. But now it is presented as a nut Pro, which is neither a low-end machine nor a high-end machine. The price competition in the 1400-2200 range is too fierce, The popularity of your products is not as good as that of Huawei, Xiaomi or even Vivo and OPPO. I think the beauty of appearance alone is not enough to improve the sales. Think about the tragic "big boil" camera of M1, but M1 sells well. This is an "unacceptable reality".

In addition, the strategy of raising expectations before the press conference is not good, and it is easy to overdo it. I think a large part of the market's abuse after T1 came out is due to this.

Finally, let's express our feelings:
I often ride through mobile phone stores in the pedestrian street in the evening. On the long LED display screen that rolls over their store doors, I see the subtitles of mobile phone brands rolling by. Even Coolpad mobile phone brands often appear, but I have never seen a hammer.  
I hope that one day, people can see hammers all over the street, talk about them and like them. Instead of now, seeing a person using a hammer is like finding a similar person.  
Still hope that the nut Pro will sell well!