Marketing background:
During the competitive marketing of the World Cup, Yanghe hopes to break through through differentiated play. It will convey that people who love football all over the network get together to talk about their dreams and drink wine to enjoy life, so as to enhance the brand influence and concept.
Marketing play:
Closely integrated with life, three stories knock at the user's heart
Insight into the spirit core of the audience, "beating around the bush" and ingenious integration
[Closely integrated with life, three stories knock on the user's heart]
With the blood and youth of the World Cup, the series of micro plot short films of "Toast for Dream" will tell three football related dream stories around the core of family, friendship and inheritance, and arouse the male dominated fans of the World Cup to be moved and sympathetic to the "dream". Dream Blue communicates with the target audience with dreams.
[Insight into the spiritual core of the audience, "beating around the bush", ingenious integration]
Closely follow the rhythm of the World Cup, closely follow the theme of micro films, and gain insight into the audience spirit core carried by the story scenes of the series of micro plot short films+the background of the World Cup, so that the two can be skillfully integrated, not directly spread the film content, but take advantage of the hot topics of the World Cup to bring out information in the way of "beating around the bush".