Google User Experience Design Guidelines

Visual Design four thousand four hundred and forty-three 13 years ago (2011-04-13)

   Google's Vision

   Googl User experience The team is committed to creating useful, fast, simple, attractive, innovative, universal, useful, beautiful, trustworthy, and personalized applications.

Ten principles of Google user experience

1. Focus on the user's life , work, and their dreams.

The Google user experience team tries to find out the real needs of users, including those that they cannot explain themselves. With this information, Google can create products that solve real problems and stimulate everyone's creativity. Google's goal is not just to work step by step, but to improve people's lives. In short, a well-designed Google product is very useful in daily life. He doesn't rely on fancy vision Although some of the effects and technologies that impress users also have these characteristics. He will not force users to use features they do not want, but he will guide interested users to use them spontaneously. He won't invade other people's lives, but recall that those users who want to explore world information, work faster and more conveniently, and share ideas have opened their doors.

2. The value of every millisecond

Nothing is more valuable than users' time. The fast loading of Google pages is due to the streamlined code and carefully selected images. In order to make it easier for users to find the content they want, Google places the most important functions and text in the most prominent position. Some unnecessary clicks, input, steps and other operations have been removed by Google. Google products only request information once and include intelligent default options. All tasks are efficient. Speed brings convenience to users. If there is no good reason, Google will never sacrifice speed.

3. Simplicity is power

Simplicity creates many elements of good design, including ease of use, speed, visual effects, and accessibility. A product should be kept simple from the beginning of design. Google does not intend to create products with complex functions. Our best design only includes those functions necessary for users to achieve their goals. Even if the product needs a lot of features and complex visual design, it should also look simple and powerful. Google will think twice before pursuing a less important function at the expense of simplicity. Google hopes to push its products in a new direction, rather than just adding more features.

4. Guide novices and attract experts

Designing for the majority does not mean designing for lower standards. The best Google design looks simple on the surface, but it contains powerful functions that can be easily accessed by users who need it. Google's goal is to provide a wonderful initial experience for new users, but also to attract those experienced users, who will let others use the product. A well-designed Google product will quickly acquaint new users, provide help when necessary, and ensure that users can use most of the valuable functions of the product through simple and intuitive operations. The gradual disclosure of advanced features will encourage users to expand their use of the product. When appropriate, Google will provide some intelligent functions to attract those experienced network users - those who share data between multiple devices and computers, those who work online and offline, and those who need storage space.

5. Dare to innovate

Consistency in design is the cornerstone of Google products' trust. It makes users comfortable and improves their work efficiency. But if you want to change the design from boring to pleasant, you have to rely on imagination. Google encourages innovative and adventurous designs as long as they meet user needs. The team encourages new ideas and develops them. Instead of adapting to existing product functions, Google is more focused on changing the entire game rules.

6. Designed for the world

The World Wide Web has opened all resources on the Internet to people around the world. For example, many users use Google products through mobile devices, rather than sitting at a desk through a computer. The products designed by us should be able to be adjusted and used in a timely manner on any medium selected by users at will. When possible, Google will support slower connection speeds and older versions of browser And Google will allow users to choose how to browse information (screen size, typeface Size) and how to enter information (intelligent query analysis). The user experience team will study the fundamental differences of user experience in the world and design appropriate products for every user, every device and every culture. Simple translation or "elegant degradation" of functions are not enough to meet people's needs. Google is also committed to improving the accessibility of its products. Google's desire for simple and inclusive products, as well as Google's mission to make the world's information universally accessible, require that products support assistive technologies and provide a pleasant experience to all users, including those with physical and cognitive disabilities.

7. Arrange business for today and tomorrow

Those profitable Google products strive to make money in a way that helps users. In order to achieve this lofty goal, the designer will work with the product team to ensure that the business plan can be seamlessly integrated with the user's goals. They will ensure that advertising is relevant, useful and clearly identifiable. Google will also pay attention to protecting the interests of advertisers and other people who depend on Google for a living. If increasing revenue by a certain product will reduce the number of Google's future users, Google will never make such an attempt. If a profitable design fails to satisfy users, it will be rejected and redone. Not every product needs to be profitable, but no product can be detrimental to the business.

8. Enjoying users' eyes without distracting them.

If people see a Google product and say, "Wow, it's beautiful!", the user experience team can cheer. A positive first impression will make users feel comfortable, make them believe that the product is reliable and professional, and encourage users to make their own products. Simplicity aesthetics is applicable to most Google products, because a clean, refreshing, fast loading design that does not distract users' attention must meet users' needs. Attractive images, colors, and fonts need to be balanced with speed, scannable text, and easy navigation. However, considering the factors of users and cultural background, "simple and elegant" is not the most appropriate for all products. The visual design of Google products will make users feel satisfied and helpful.

9. Trustworthy.

Good design can win the trust of users who use Google products. The establishment of Google's reliability starts from the foundation. For example, the interface ensures efficiency and professionalism, the action is easy to undo, the ads are clearly identified, the terminology is consistent, and users are surprised rather than surprised. In addition, Google's products are open to the world. They contain links to competitors and encourage users to make contributions, such as community maps or iGoogle gadgets. A bigger challenge is to ensure that Google respects the right of users to control their data. Google is transparent So users can make informed choices. Our product will warn users when there is danger, such as unsafe links, making users vulnerable to spam, or the possibility of sharing data in other places outside Google and being stored. The bigger Google is, the more important it is to follow the motto "Don't be evil".

10. Be human.

Google includes a variety of personality traits, and Google's design is also human. Text and design elements are friendly, smart and intelligent, not boring, stuffy or arrogant. Google text directly talks to users and provides practical and informal assistance, just like any person answering a neighbor's question. Moreover, Google will not let fun or personality interfere with other elements of design, especially when people are seriously troubled by life or the ability to find important information.

Google doesn't understand everything, and no design is perfect. Google's products want feedback, and Google will take action based on these feedback. When implementing these design principles, the Google user experience team will find the best balance in the available time of each product. Then, iteration, innovation and improvement will be repeated.