For a long time, Baidu Marketing has continuously provided high-quality services to customers including those in the real estate industry through its rich commercial products and excellent regional agents all over the country.

At the beginning of 2021, the Central Bank and the CBRC announced the "two red lines" of the proportion of bank real estate loans. At the same time, the real estate industry has entered a new life cycle under the general trend of "housing without speculation". For real estate enterprises, building brand value, establishing and strengthening the image of the brand in the minds of netizens, has become the key and even decisive path for real estate enterprises in the new era. The input-output ratio of improving the quality of real estate and marketing costs has become an urgent need for well-known real estate enterprises.

Baidu Marketing continues to focus on market dynamics, listen to customers' voices, and take "customer success" as its goal. At the same time, a number of fake so-called "Baidu real estate exclusive agents" have emerged in the market, disrupting the market, deceiving customers and even harming their interests.

At the beginning of 2021, Baidu Channel Sales Development Department, which is responsible for the management of Baidu's marketing agency system, based on the pain points and needs of customers in the real estate industry, with the mission of "creating the best marketing service with the strongest channel ecology", upgraded Baidu's marketing agency system, and selected the only local high-quality partner to focus on serving local real estate enterprises; At the same time, for real estate customers, Baidu launched a blockbuster product, "Baidu Real Estate Platform (fang.baidu.com)", which will upgrade Baidu's marketing product matrix for real estate customers.

Since March, Baidu has held a series of industry sharing conferences for real estate enterprises, media and other audiences, as well as a series of marketing salons and summits awarded by Baidu to local exclusive partners. According to incomplete statistics, more than 30 meetings were held nationwide, with more than 500 real estate enterprises participating in the meetings. Baidu's heavyweight guests also attended some meetings, including Zhao Kun, general manager of Baidu Channel Sales Development Department, Sun Shangen, general manager of Baidu Industry Innovation Business Department, and other leaders.

In addition to sharing the "Analysis of New House Market and Baidu Opportunities" with the guests attending the meeting, the local station of Baidu real estate platform was released to the market, and Baidu leaders were invited to grant the license. The licenses granted at this meeting are "Baidu Marketing Real Estate Industry Regional Exclusive Agent" and "Baidu Real Estate Platform Regional Exclusive Operator".

In the future, Baidu Marketing will firmly work with partners and our customers, continue to contribute value to customers, and work with partners and customers to serve the vast number of house buyers.