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Data fusion drives the long-term growth of official website closed-loop marketing

2023-12-21 Label: Data fusion marketing | Lenovo Marketing Case | Ai marketing |

Marketing background:


The industry's shipments have declined, and Lenovo's official website sales are under pressure. It is necessary to find a sustainable and stable revenue growth point to drive the increase of official website sales. Lenovo's brand products are ecologically rich, with up to 12 product lines, but the data linkage utilization rate of each product line is low. It needs to maximize the value of a single population, improve the ecological expansion capacity, and improve Lenovo's ecological GMV.


Marketing play:

  • Through AI technology capability, complete the century wide integration of brand and platform data, intelligently, scientifically and visually manage the whole marketing link, and achieve deterministic growth

[User interest tag co construction]

Baidu's 2 million crowd portrait features match Lenovo's official website user tags to find more potential customers and achieve integration.

[Key Behavior Contact Attribution]

Deeply learn the behavioral tags that really guide consumption transformation, and identify every preference and tendency that has been associated with Lenovo's official website.


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