On April 20, the first offline activity of Baidu Marketing Spark Camp was officially opened in Shenzhen. This time, Dou Xinqiu, the marketing director of Baidu Marketing Service Contact Center, Hao Mingliang, a senior search and promotion bull, and Fu Benqi, a senior SEM optimizer of Baidu Marketing, were invited to bring new advanced marketing courses to major entrepreneurs, reveal the ways for enterprises to win customers with full link marketing thinking, help enterprises to upgrade their marketing, break business deadlock, avoid detours to win customers, and accelerate order growth.
More than 300 entrepreneurs gathered in one hall, and the scene was full and lively. Mr. Dou Xinqiu first made a brief speech on the opening, thanking entrepreneurs for taking pains to rush to the scene, and sincerely admiring everyone's enterprising spirit of thirst for knowledge. He said that maintaining lifelong growth and never setting limits is the key to leading the competitors and achieving success.
Then, Mr. Hao Mingliang, a marketing expert with 10 years of practical marketing and promotion experience, started with the underlying logic of promotion, and analyzed the strategies and skills of advertising and building for entrepreneurs from the simple to the deep. At the same time, he gave corresponding solutions and optimization methods to the common problems such as few lines, instability, difficulty in obtaining customers, and low transformation of SEM.
Hao Mingliang stressed that only by returning to figures can marketing problems be solved rationally. Entrepreneurs should attach importance to data performance such as accounts, pages, and transformation core links, look at problems from a higher and more comprehensive perspective and find the optimal strategy to guide the optimization direction and flow control. Instead of focusing on account analysis, keywords, creativity, pages, sales and other links will affect the final conversion rate.
At present, the acquisition of new traffic is weak, the growth of users has moved from quantity to activity, and the competition among market consumers is becoming increasingly fierce. On the other hand, the "flow dividend" in the early stage has driven countless enterprises to increase their investment in flow purchase, resulting in the rising advertising fees and CPA for purchase volume. However, the high cost of customer acquisition has not completely alleviated the pressure of business growth. "Traffic volume changes, growth slows, and marketing becomes expensive" has become three unavoidable problems.
Fubenqi lecturer believes that enterprises blindly chasing traffic will only fall into the "traffic trap" more and more and rely more on the traffic platform. In addition to looking for brand differentiation and precise positioning, enterprises should also attach importance to brand building, occupy the minds of potential consumers, influence consumer decision-making, and obtain free traffic under the guidance of customer demand, becoming their priority when generating purchase demand.
The whole process of marketing dry goods is easy to understand. The audience on the spot was absorbed, actively asked questions and interacted, and expressed that they had benefited a lot and were willing to participate in the follow-up Baidu marketing courses. In the future, Baidu Marketing Spark Camp will continue to bring more marketing dry goods and new customer acquisition skills, comprehensively helping enterprises to double their business and keep receiving orders.
