In the era of "AI+marketing", facing a series of changes in internal and external factors, how can enterprises ride the wind and waves and overturn against the wind? On February 10, the Baidu Marketing Lecture Shenzhen Station, sponsored by Baidu Marketing Service Contact Center, was held as scheduled. Leaders of Baidu Marketing Service Contact Center, marketing experts and product leaders attended the event, bringing a marketing open class that benefited business owners and marketing leaders in Shenzhen.

Zheng Ping, General Manager of Baidu Marketing Service Contact Center, delivers a speech:

Baidu, as a company, adheres to the idea of feedback driven innovation and long-term principle, insists on doing difficult and correct things, insists on finishing the marathon, and insists on sitting on the bench. We have advanced self-developed technology in all levels of AI, including high-end chip Kunlun, deep learning framework of flying oars, pre training model, especially ChatGPT. We will meet you in March. Generative AI is different from another innovation of discriminant AI in the past. Discriminant AI is very suitable for advertising, which is a marketing scenario with trial and error opportunities naturally. It can help reduce the number of trial and error and improve the effectiveness of advertising. Now the generative AI can speak by itself, and can more efficiently help people create copywriting. AI painting can generate creativity, which can greatly help business owners improve their operational efficiency, and is very helpful for the advertising of effects. At present, we are working with the industry and research institute to research and develop applications for enterprise account opening and launch, which can be launched soon.

Progress and confidence come from the grand science, art, technology, and system, as well as from the people and things around you. We are such a group of people around you. As members of Baidu and a team of 3100 people in the Contact Center, we will take advantage of the group's long-term style to effectively serve customers. We will launch, build landing pages, and build global content for business owners, Provide the best service in data analysis and full link operation.

No matter how difficult it is, we will work with you to find all kinds of positive progress in the less bright reality and get the motivation to move forward.

Every business owner can gain his own growth and core competitiveness, and we can get the "late but arrived" in the long-term doctrine.

Entrepreneurship is a war to obtain resources. To win this battle, the only way to obtain more resources is marketing. In order to help enterprises quickly lock in potential customer groups and open up the market, Baidu Marketing Service Contact Center Resource Service Department Director From his 20 years of continuous entrepreneurial experience, Mr. Dou Xinqiu summed up a whole set of systematic and practical online marketing thinking, starting from the nine elements to share how enterprises position product selling points, find target customers, identify promotion channels and content, so as to layout precise marketing and drive long-term sustainable growth.

Enterprises should define the target consumers, focus on their advantages to create differentiated selling points of products, find the right positioning, and form market advantages from the needs of consumers.

And advertising needs to grasp consumer psychology, pay attention to strategy and effect. In terms of promotion channels, enterprises can fully integrate and utilize TV, radio, magazines, outdoor, Internet and other media to make continuous investment and create brand image. The promotion content should conform to the enterprise's positioning, set different promotion content in different product sales periods, promote the enterprise's sustainable profitability, pay attention to consumer test feedback in the start-up period, and launch product discounts in peak sales seasons.

Effective marketing is to establish the right relationship with the right consumers, and precision marketing is of great importance. Baidu marketing relies on Baidu AI technology to analyze big data such as transaction data and consumer location information from consumers' search behavior, and accurately identify target users for advertising. Consumers who take the initiative to search have a high probability of order formation, high order quality, and efficient enterprise acquisition and transformation.

In addition to online training courses and offline city marketing empowerment meetings, Baidu Marketing Service Contact Center will officially launch the Angel Customer Plan in 2023, invite marketing experts to provide exclusive marketing programs for enterprises, help enterprises at different stages and types strengthen their marketing delivery capabilities, and achieve a double harvest of brand value and product sales.

Group photo of angel customers in the first phase of 2023

In the future, Baidu will still be committed to making the complex world simpler with technology, promoting AI enabled enterprise innovation and digital change. Baidu Marketing Service Contact Center will also use its own resources to help enterprise development, providing detailed data analysis and customized marketing suggestions for enterprises.