Notice on Introduction of Display Distributors of Baidu Channel Ecological Cooperation Department in 2022

2022-05-07 Read: six hundred and fifteen thousand one hundred and sixty Label: Agent Notification Letter |

Dear company leaders

To strengthen Baidu Channel Ecological Cooperation Department Channel system construction to improve customer service quality and user experience, Baidu is now introducing to the country in 2022 Channel Ecological Cooperation Department Display distributors sincerely invite companies who are willing and committed to the development of Baidu's advertising market to jointly explore the market.

1、 Application conditions and submission materials of interested companies

one The company has independent legal personality, its business license has been registered with the local industrial and commercial bureau, and it is currently in the state of opening or existence. Its business scope should include advertising related services (including but not limited to: advertising, advertising agency, etc.). Please provide the electronic version of your company's business license within the validity period.

two Other requirements of Baidu, Please submit the corresponding information of your company truthfully according to the Application Company Information Form 。

three If any of the decision makers, shareholders, major stakeholders or ultimate beneficiaries of the distributors who participate in the election are former or current employees of Baidu, the declaration shall be made at the preliminary screening stage; If no declaration is made, Baidu has the right to cancel its distributor qualification.

2、 Application time and process of interested companies

one The interested company submits the application company information form and sends an email to channel_recruit@baidu.com 。

two Baidu submitted materials to the intended company three The preliminary screening review shall be completed within working days, and the interested companies shall be formally informed of the preliminary screening results by email.

three If the intended company passes the preliminary screening, Baidu will five Due diligence is an important part of this project. Please actively cooperate with your company. See Baidu's follow-up notice for specific arrangements and requirements.

3、 Precautions

one Your company shall ensure that the qualification conditions meet the relevant national regulations and Baidu requirements, and shall not apply in the name of others, forge or alter false materials such as enterprise certificates, or practice fraud in other ways. Your company shall not disclose the specific details related to this distributor introduction to a third party. In case of violation of the above contents, our company has the right to investigate your responsibility in accordance with relevant laws and regulations, and will never cooperate with your company and its affiliates.

two Matters of disqualification: Baidu has the right to veto the election of the company or the qualification of the distributor by one vote at any time if major problems are found in the election of the distributor. Major problems include but are not limited to the following:

2.1 The information provided by the selected distributors is inconsistent with the facts, or the data provided is ± 10% different from the actual situation;

2.2 Any of the decision makers, shareholders, major stakeholders or ultimate beneficiaries of the selected distributors is the former Baidu dismissed employees, the selected distributors have major violations, and the selected distributors have major legal disputes;

two point three If any of the decision makers, shareholders, major stakeholders or ultimate beneficiaries of the distributors who participate in the election are former or current employees of Baidu, they should declare the conflict of interest to Baidu at the preliminary screening stage; Baidu has the right to cancel its distributor qualification if it fails to make timely declaration.

two point four two thousand and twenty-two In addition to meeting the introduction mechanism of Baidu distributors, the newly added display advertising distributors in need of a clear business demand or a clear advertising budget, and therefore set the corresponding entry threshold (including basic service capability threshold and consumption capability threshold).

2.4.1 Basic service capability threshold of display advertising distributors: there are advertisers with clear long-term cooperation, business scope of advertising release, sufficient and good capital status, and registered capital is no less than one hundred 10000 yuan, established for more than one year, with exclusive resources in specific industries, a certain scale of the company, and no less than twenty The specific standard is subject to Baidu's announcement.

2.4.2 Threshold of display advertising distributors' consumption capacity:

2.4.2.1 External threshold: distributors can launch special products and display consumption in a single quarter of all media ≥ two hundred ten thousand

2.4.2.2 Internal (posterior) threshold: requirements for distributors to launch on Baidu

The distributor's natural annual consumption should be greater than two hundred 10000 yuan. The assessment will begin the next month after the introduction of distributors. Specific data shall be subject to Baidu. Note: When the distributor is a new distributor introduced in the current year two thousand and twenty-two Annual volume and daily average income *365 Daily calculation, in which the calculation formula of daily average income is income ÷ the next month introduced one No. to 2022/12/31 Days of.