Small and full: every dream "has some money to spend" 000

Small enough to be full: to make every dream "have some money to spend"

2022-07-05 Label: Degree of fullness | Small and full |

Marketing Background

Changes have taken place in the online lending industry, a large number of online lending institutions have been out of business, and negative information about online lending continues. After generating demand, credit users lack confidence in platform selection, especially in the final transformation process. In addition to interest and line, users pay more attention to word of mouth, and user demand is further dispersed, leading to increased pressure on industry risk prevention and control.

As a credit service brand under DuXiaoMan Finance, "Qianqianhua" uses AI technology to layout in the financial field. It owns four product lines, namely DuXiaoMan financing, Qianqianhua, DuXiaoMan payment, and financial technology, to provide credit services for people with dreams.

In the case of increasingly fierce competition, how to accurately insight into user needs, further spread the brand influence, position in a large area and capture high-quality credit users has become the main appeal of Du Xiaoman to spend money on current advertising.

Marketing objectives

In the case of intensified industry competition and more dispersed needs of the audience and users, continue to improve brand awareness and maximize the expansion of more high-quality lending users.

Marketing program

Insight

Industry insight: changes in online loan industry in 2019

Audience analysis: demand of credit users is scattered, and strategy formulation needs to be in line with core pain points

strategy

With the help of Baidu AI technology and data power, we can have a deep insight into users, screen and classify target audiences; Based on Baidu's full chain AI marketing and user path, make full use of media resources to expose the brand in an all-round way; Secondly, use intelligent launch products to further strengthen effect optimization.

Execution highlights

Capture and locate users: watch the astrolabe to see users and understand their needs in all aspects

Open up tripartite data, refine crowd launch, and strengthen risk control capability

Target users with search behavior for brand words/generic words/competitive words, trigger matching opening ads

According to the needs of different groups, combine the core interests of the product to output diversified opening ideas

Utilize Baidu AI's full link launch to meet customers' marketing goals

Marketing effect

WeChat code scanning plus friends unlock all content

After adding friends, you will receive the content unlock password

Enter the correct password below to unlock all contents

*Baidu reserves the right of final interpretation of this activity

Personal Information Collection and Privacy Protection Statement

Company name: Beijing Baidu Netcom Technology Co., Ltd

We/our company attaches great importance to the protection of user information. Please read this statement carefully before you use our related services (hereinafter referred to as "services") and fill in your personal information on the corresponding pages. Once you actively provide your personal information on the page and submit it, it means that you agree that we collect and use your relevant information in accordance with this statement.

1、 Collection of personal information

1. When we provide services, we may collect the following personal information about you:

The information you provide in the form, smart phone, card coupon collection, customer service tools and other functions involved in using this page, including name, mobile phone number and necessary information involved in using the products/services provided on this page.

Please note that the specific information to be provided may vary according to the different products/services we provide. Please provide relevant personal information according to the products/services shown to you and the corresponding requirements. We will explain the collection and use rules of relevant personal information to you on the product/service page or below.

2. You should note that the above personal information is provided by you voluntarily. You have the right to refuse to provide, but you may not be able to use the corresponding services, functions or achieve the intended effect of the service.

2、 Use of personal information

1. You agree that we can use personal information in the following ways:

(1) We collect your name and mobile number to contact you in time and communicate with you about products or services.

(2) In order to provide better service, when you communicate with us by phone or customer service tool, we will record your mobile number and relevant communication.

(3) If you plan to query, modify, delete or withdraw the personal information you are authorized to submit, or have any questions or complaints about the protection of personal information, you can contact us and we will cooperate as soon as possible.

2. We will strictly protect your personal information security. We will adopt appropriate systems, organizations, security technologies and other measures to protect your personal information from unauthorized access, use or disclosure.

3. In order to achieve the above purposes, we may entrust our technical partners (such as call service providers) to provide you with services and let them use them legally, properly and necessarily within the service scope.

3、 Special protection of minors' information

1. If you are a minor under the age of 18, you should read and agree to this privacy policy under the supervision and guidance of your parents or other guardians before using this function.

2. If you are the guardian of a minor under the age of 14, you should read and agree to this privacy policy for your ward before using this function.

4、 Applicable law

This declaration is governed by the laws of the People's Republic of China.

5、 Change

We will amend this statement from time to time, and such amendments will form part of this statement. The company will release the revised statement. In this case, if you continue to use our service, you agree to be bound by the revised statement.