Vipshop × Star Selection: high-quality content is distributed throughout the network, affecting the minds of high potential users
2022-04-02 Label:
Vipshop |
1 million 50 thousand
Total exposure
100 thousand
Reading volume
Marketing Background
Focus on the brand image of Vipshop's "Buy Big Brands at Low Price", carry out content dissemination throughout the network, and implant the brand image into the hearts of consumers.
Marketing objectives
Spread and establish brand image.
Marketing program
1. Cooperation on image and text customization of talent, select beauty and clothing talent, conduct product evaluation and plant grass for public praise;
2. Talent content to achieve high-quality SEO effect;
Marketing effect
Deep customization of 8 experts achieved 1.05 million exposures and nearly 100000 readings throughout the network.