Both crowd splitting and creative strategies have greatly increased the exposure

2021-08-26 Label: Exhibition promotion |

About brand

315 International Consumer Goods (Dalian) Expo has been successfully held for 16 sessions, which has been highly recognized by enterprises and consumers and is one of the most influential and attractive exhibitions in Dalian. The exhibition is divided into ten exhibition areas, including free trade zone and Japanese goods.

Enterprise type

Commercial service use advertisement

Information flow advertising marketing objectives

Target group: gourmet shopping car buyers, housewives, Baoma people;

According to the scope of exhibition products, it will cover the core target groups, trigger the exposure of a wide range of exhibition activities, and then promote the consumption of people to the Expo through the dissemination of activities; Launch plan

Split the population at the plan level, and make different orientations and bids for the population at the unit level; Creative levels enrich creative styles and enhance attractiveness

Creative strategy: promote during the activity time, detonate the exhibition and guide it to the exhibition. The notification form is sincere, telling customers that 315 Consumer Expo will be held by high-quality manufacturers