Focus on family brand, targeted population, and increase sales by 000

Focus on family brand, targeted population, and increase sales significantly

2021-08-27 Label: Crowd orientation | Promotion of household building materials |

About brand

Ouyada Holding Group was founded in 1992. During 26 years of development, it has always adhered to the principle of "being a mainstream lifestyle The enterprise vision of "creating a century old Eurasia" is to keep pace with the times and forge ahead. Today, Ouyada Holding Group has grown into a diversified enterprise group focusing on building materials and home furnishing chain. Its business fields include home furnishing chain, real estate development, cultural tourism, financial services, network technology, ecological agriculture, home furnishing design, furniture manufacturing, supply chain management and other industries.

Enterprise type

Real estate and home use advertisement

Pain points of information flow advertising marketing

Serious homogenization of the industry

Brand needs a new marketing method to build awareness and stand out

For consumers, shopping at home is not a personal affair

However, when the whole family goes shopping together, there are many disputes, especially the mother-in-law and daughter-in-law, which ultimately fails to achieve the marketing goal

Improve brand coverage

Avoid homogeneous delivery scheme

Play the family card, spread out the contradictions in the home scene and propose solutions through the original materials, and pass on the one-stop service selling points of Ouyada Plaza

Focus on crowd component orientation strategy

Multi style launch, through AB test launch, control the final coverage of product efficiency

Marketing effectiveness

Overall CTR 1%

Maximum CTR 1.48%

Stimulate offline sales, with a year-on-year growth of 137%

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