Cadillac Post Bar Game Circle Precision Marketing

2023-12-14 Label: Precision marketing | Game Marketing | Automobile enterprise marketing | Cadillac |

Marketing background:

As a tribute to the 120th anniversary of the founding of the Cadillac brand, the brand cooperated with Mihayou's phenomenal two-dimensional game "Yuanshen" to launch the CT4 and XT4 Yuanshen co branded models, hoping to improve the recognition of the models among the game crowd.

Marketing play:

Post a bar to build a building online and guide offline experience activities
Second touch of users, lost opportunity, user recall
Intentional user promotion, privilege and courtesy of mobile users

[Post bar user full contact drainage]

With the help of post bar push, lighthouse and head map, the user can be attracted to the active position.

[Innovative interaction stimulates user enthusiasm]

Rewards inspire intended users to participate in online building and guide offline experience activities. Make use of personal center hard broadcast resources and personalized account information push to make users reach again and recall lost users.