Baidu updated the website title and description in just two days

Industry trends one five hundred and thirty

On the 17th of this month, I modified the title, description and separator of the home page to save the blog. As we all know, modifying the title of the website title is not a big deal, but it is not a small thing for SEO optimization, because it will more or less cause this negative impact on the website, such as being demoted by Baidu search engine, and being punished by K station, etc. But what excites me is that Baidu will update the snapshot two days after the blog bar modifies the title and description. Here's a summary of the experience.

 Baidu updated the website title and description in just two days

Select when to modify the title and description

Previous title tag and description of the website I choose to modify the tag after Baidu updates every week, which is out of the consideration of not affecting Baidu's website update this time, so every time I modify the title, Baidu will update the new title one week to two weeks later. This change was made on Thursday, when Baidu was facing an update. It was planned to change it after the update, but it was changed immediately on impulse.

What I didn't expect is that the modification will not affect Baidu's update of the blog bar, but also allow the blog bar to recover as soon as possible, and maintain the status of rapid inclusion. The following figure shows that the included articles were published on the 18th, and were included on the same day. The snapshot remains on May 18th.

Keep blog updated and out of chain

After modifying the title, I will keep the blog content updated and regularly increase the website's external chain. So after I modified the title of the homepage of the blog bar, I insisted on updating one content every day for the past two days, and then submitted an article that has been included by Baidu to the home of the webmaster of chinaz, or a forum with high weight, such as the spider area of the home of the webmaster (there is no choice if you get to the home of the webmaster of chinaz), the soft text area or AD area of A5, and the attraction spider area of SEOWHY forum. In addition, I didn't add the outer chain crazily, just published in these places.

It can be found that most SEOers would recommend to keep high-quality content updated and regularly add external links after changing the website title online to avoid being punished. I believe this is reasonable.

Keyword ranking is back

Baidu's update of my new title and description immediately brought the ranking of my two long lost keywords back to the second page. Although not the familiar first page, this is a good start. I believe there will be better ranking and more traffic.

Although the current situation is developing well, it is not guaranteed that it is a phenomenon of reflection. It depends on the performance in the next few days. I hope everything will develop smoothly!

Message from netizens:

  1.  Baidu
    It mainly depends on the weight of the website. If the weight of the website is high, it will have little impact.

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