Build website Its purpose is nothing more than propaganda. It can either do business to improve corporate profits or do brand promotion to improve visibility. To achieve these goals, traffic is fundamental, and in today's Internet environment, it is essential to obtain traffic from search engines. I won't say much about other things, just the website key word If the ranking drops suddenly and lasts for more than half a month, it can be basically confirmed that the right to be demoted.

Decline in the ranking of website keywords? These six methods make your keywords rank on the home page of 15 days

1、 Search engine algorithm update 。 At the moment of updating, it is customary that the replacement of old and new data will affect the ranking of some websites. This kind of website keyword decline will recover soon, about a week can recover, if not, then check whether the website is in violation of the new search engine algorithm.

resolvent : If there is no recovery, first look at the content updated by the search engine algorithm, and then check whether there is such a problem on your website. If there is such a problem, adjust it in time. You can also complain on the Baidu webmaster platform, which will be reviewed by Baidu's relevant technicians, or in the Baidu webmaster community or website optimization forum, Publish the problem or find the relevant problem on this platform, and see if there are more professional technicians to provide solutions.

2、 Uses techniques that violate search engine algorithms 。 For example, the common software on the market that swipes the keyword ranking allows the website keywords to get the ranking quickly by swiping the flow of website keywords. Other uses Outer chain Mass software, a large number of external chain. The search engine did not find this rush for success at that time, which does not mean that it will never find it, and it is easy to incur punishment from the search engine.

resolvent : Immediately stop ranking software keywords, stop using mass publishing software tools, adopt correct website optimization techniques, update articles normally, release external links normally, and follow the search engine optimization rules, so website keywords will naturally have good rankings. If you insist on using illegal means, not only will website keywords not be ranked, but also domain names will be blacklisted. Later, if you want to optimize normally, there will be no ranking.

3、 The website has just been revised 。 Many enterprise websites are still more than ten years old. They can't keep up with the development of enterprises, can't meet the needs of potential customers, and can't meet the requirements of enterprise search engine optimization. The old website structure is unreasonable, and the URL is not pseudo static. As a result, the whole website will be revised. At this time, the page, column, and content of the website will change, and the whole website will be revised, It will make the search engine feel that the website is unstable, and will reduce the power to a certain extent, and the keyword ranking will decline.

resolvent : Try to keep what can be kept, especially the website structure, column, URL, content, keywords, etc. If it can't be kept, submit the corresponding revision rules on Baidu webmaster's website revision rules, match them one by one, then add the link push function, do the external chain normally, update the content, and the keyword ranking is still fast.

4、 The website content is collected, and the internal link is excessive 。 Many novice webmasters are too lazy to write their own original high-quality articles, and they copy various contents on other websites. In article optimization, they add a text link to any key word. These practices are obviously contrary to search engines, and are easily punished by search engines.

resolvent : Clear the keyword anchor text inside the article, follow one link for one keyword, and no more than three anchor text links in one article; Delete the copied content, especially the content unrelated to the website theme, insist on updating high-quality original articles, let the website renew its new year, and the website ranking will naturally rise slowly.

5、 The website is attacked maliciously, which often causes the website to fail to open 。 Some directly hang trojans on websites, which will be regarded as spam websites by search engines. Once they are found, they will lower the power of websites and reduce the ranking of keywords.

resolvent : As a website operator, you must regularly check the website, monitor the website log and the traffic entering the website. If you find abnormal data, you can take corresponding measures to minimize the impact of website optimization.

6、 Influence of Friendly Chain 。 Friendly chain is not only a high-quality external chain, but also an exchange of friendly chains with other websites, passing weight and improving the ranking of website keywords; If the other party's website is demoted or K, the same will be done for your website. Another is the massive deletion of the outer chain, which will also lead to a decline in the ranking of website keywords.

resolvent : Regularly check the external links of the website. If you find that someone else's website has been demoted or K site, notify the other party. Then you can directly delete the link of his website and add a new friend chain. If the external chain is deleted in large numbers, find more platforms to publish, and be sure to follow the universality, relevance and quality of the external chain.

summary : Website optimization is mainly about keyword ranking. If the keyword ranking drops, it will have an impact on the entire network marketing of the enterprise. Therefore, it is necessary to control the reasons for the decline of keywords, find a corresponding solution, and deal with the decline of keyword ranking caused by improper optimization in a timely manner.