Individual station or enterprise station, Website construction At the beginning, it is necessary to carry out reasonable planning and design for the website, and also to implement targeted optimization strategy. The layout optimization of the home page needs careful planning. A good website structure and layout can be more easily favored by search engine spiders, so that the site's inclusion and ranking will be more advantageous. So if you want to improve the website SEO optimization Effect, increase the attraction to Baidu Spider, Scientific design on the home page Obviously, it is the core link. From the perspective of SEO optimization, how can we optimize the structural layout of the website's home page?
1、 Site Top Layout Optimization
1. The website title is an overall summary of the website, which needs us to analyze the data. The key point is the short and concise title. When we write the title, we should be short and concise, highlighting the key points and controlling the number of words. It is also relevant and cannot be irrelevant. Relevance not only considers the optimization effect, but also aims to achieve a better user experience effect. Keep it as simple as possible to meet the customer's search habits. Generally, the website title adopts the website key word The number of characters should not exceed 30 Chinese characters.
2. We need to highlight the theme of the website logo. While highlighting the theme so that users can enjoy the visual experience, we also need to ensure that search engines can recognize. Since spiders can't capture images, we must improve the alt attribute of images.
2、 Navigation layout optimization
The role of website navigation is to provide guidance for users and search engines. Website navigation is involved in ranking. According to the navigation relevance, when setting up website navigation, we try to put the keywords that need to participate in ranking on top. In the order of priority of navigation, from left to right, we all know that the weight of websites decreases from left to right, so important columns are arranged on the left. Enterprise website navigation is usually simple and clear, without too complicated, and can be subdivided for more types.
3、 Content layout optimization
For the layout optimization of website content, compared with the importance that everyone knows, website rankings and traffic mostly come from content. While Baidu is constantly updating its algorithm, its experience for users has gradually improved. In order to improve the user experience of websites, in addition to the attraction of high-quality content, the layout of home page content is also very important. Just like the placement of banner images, they should not only attract users, but also should not be too large, otherwise they will affect the opening speed of the web page. For content filling, relevant articles need to be written with keywords, which is convenient for users to view and conducive to search engine crawling.
4、 Site Bottom Layout
Although it is the bottom of the website, it is also the focus of our optimization. Every small detail cannot be ignored. We can add navigation at the bottom of the website to play the role of first responder. The bottom content should contain keywords, but remember not to stack keywords. As for the selection of friendship links, we should check whether the target websites of friendship meet the exchange standards, and beware of sites that are blocked. Here we suggest that you must grasp the criteria.
In order to make the homepage attractive, we need not only to work hard on the design, but also to consider the user experience, plan the content well, build a high-quality and valuable website, and adhere to long-term operation and maintenance. The ranking and traffic obtained in the later period are also proportional to it. At the same time Kehu Network I hope you can take every detail of optimization seriously. Do it on the home page as soon as possible.