We all know Baidu's optimization rules from Station construction At the beginning, we need to plan carefully. In addition to selecting good hardware equipment. The title of the website cannot be ignored. Whether it is on site optimization or off site optimization, high-quality articles are needed to introduce traffic. When we are building a website, we also need to pay attention to the title of the website, whether it is the theme of the website or the title of the column, which is related to the future development direction and trend of the website, and should not be drafted hastily. Many novice SEOs lack knowledge of this aspect, and do not know how to optimize the website in the future Kehu Network The editor explained how to get there Learn to write website title keywords 。

The importance of the title is self-evident. The title of the website is the theme of the website, which can be recognized by the search engine at a glance. It is also an indirect way to tell the user the nature of our website. When spiders crawl key word The description is a description of the page. TDK is used to judge whether our page is related to the title. If we want to optimize it, we should also write the keywords we want to do in our title to prepare for the future keyword ranking. How to write? Do we need to analyze and optimize keywords before writing?

First, it is necessary to identify the core title of the website. When mining (expanding) and locating core keywords, selecting words with flow is more conducive to the ranking of core keywords. The more core keywords, the more difficult and less difficult it is to optimize the website. It is suggested to single core keywords, and so on. Therefore, it can only be used for products or brands. When mining keywords, you need to select (or select) keywords, customs clearance website locations, Baidu related indexes and hierarchical relationships, classify them, and write demand words after the core keywords. We can also combine keywords to form a title, understand what the core words of the page are and what to do, separate each keyword with a special symbol, and then include important keywords so that users can identify our topic at a glance.  

Generally, the title that is suitable for ranking when making content pages is core+demand words - brand words. However, we need to pay attention to that there are about 3 keywords in the title, and no more than 5 keywords, with brand words. The keywords at the top of the title have high weight, so we need to put the words to be done at the front. At the same time, it is necessary to avoid too extensive and inaccurate keywords. More importantly, it is not allowed to stack keywords, or it will lead to search engine punishment. Once we have determined the title, we cannot easily modify it. Otherwise, there may be a risk of power reduction. After weighing the advantages and disadvantages, the new title should cover the original title without destroying the original one.

After reading the above content, I believe you have a clear understanding. For an enterprise, a clear theme and high-quality content can attract a large number of user traffic. For grass-roots SEOs, what you need to do is to plan the website at the initial stage of the website construction, and clearly position the development direction of the website at the later stage, In this way, it will be easier to maintain and operate later, which is also one of the standards to lay a good foundation for the website, so as to gain more profits.