The home page ranking of small enterprise stations is more important. Special SEO optimization settings for home page links are conducive to achieving goals key word To achieve the small goal of enterprise station. The structure of the website can be divided into two types. One is the physical structure, which can be seen as the fixed directory of the website and the location where the fixed content is stored; One is a logical structure, similar to a big tree, diverging from the main road. A good website logical structure should be a pyramid, and different columns and contents should have links to the home page, so that the home page will have higher weight.

The problem is that many websites follow the pyramid like link structure, but there are some unfriendly links on the home page that hurt the "home page", "home page", "contact us" and other links of the website seo. Many links are directed to the home page in order to strengthen the weight of the home page, but it is true that some pages with lower value are placed on the home page, This is a bit inappropriate.

This problem is a problem that most SEO optimization personnel have encountered. Almost all enterprise stations have these fixed pages. The anchor text of these pages plays a negative role in the effect of SEO. The internal anchor text link is not as powerful as the external anchor text link, but it is also an algorithm factor for search engine ranking. Its essence is relevance, Tell the search engine the theme of the website. In addition, for large websites, hundreds of thousands of internal anchor text links will play a greater role in improving the target keyword ranking of the home page.

How to solve this problem? The general suggestions are as follows:

1. For large websites, it is recommended to use keywords as anchor text to point to the home page in the appropriate location of the non main navigation part, such as the copyright notice at the bottom of the page. In fact, this practice is very common, such as Kehu Network , the bottom is used“ Website construction ”，“ Website production ”, "seo training" and other keywords link to the home page, which can also be seen on other sites.

2. Use css technology to push the keyword anchor text to the front of the code. The principle of this approach is that the search engine spider views the page content and links from top to bottom and from left to right. If you follow the normal typesetting method, the anchor text such as "home page" will be on the upper left. You can use css to push specific anchor text to the front of the code. Visually, it is still normal typesetting. This method is also recommended.

3. For small websites, it is simpler to put a logo in the upper left corner of each page, add the alt attribute, and set the target keywords of the website in the attribute. Picture link+target keyword+upper left corner, you can basically achieve the SEO optimization effect of target keyword.

The above are simple optimization methods for homepage links, which can further enhance the relevance of website homepage.