1、 determine key word 。 When webmasters start to build a website, they should consider the keywords of the website. It is not only the title of the website that needs to determine the keywords, but also the long tail keywords. Before selecting keywords, they should properly analyze the competitive strength and index of keywords in the search engine. If the competition is too strong, they should not do it. They can choose the relevant long tail keywords to rank. After the keywords are determined, if you use the wordpress program, you can add the website title directly in the background. The website subtitle is the description of the main keyword, and fill in the relevant keyword description, so that the keywords of the website are determined.

2、 Add keyword navigation to the website 。 After the keywords are determined, they are optimized. In the website, the density of keywords should be increased. The density of main keywords should not exceed 2% to 8%. Set keyword navigation in the website, that is, set a category directory of keywords in the website. Articles related to keywords can be placed under this directory, which is convenient for users to view the website content and spiders to crawl. Webmasters can add keyword tags when writing articles. It has been proved that tags can also be captured by search engines, thus improving the ranking of keywords on the site.

3、 Keyword anchor text is used in the friend chain. It should be that the anchor text will have a better effect, just as webmasters will use the form of keyword anchor text to make friendship links with other stations when doing keyword optimization. The link of anchor text can improve the exposure of keywords, while realizing the transmission of keyword weights. In addition to exchanging keyword friend chains with other stations, you can also make keyword links to your home page on your own website. Such links should be regarded as the internal links of the website, and can also improve the weight of keywords in the website.

4、 Add keywords in the site link. In order to increase the density of keywords in the site, we should consider increasing the internal chain of the website. Select keywords in the article, and make anchor text links to the home page of the website. In the process of making the internal chain, we should remind the webmaster that in many cases, in order to improve the weight of the home page of the website, there will be different keywords linked to the home page of the website, which will only mislead spiders, Different keywords anchor text links, spiders will not judge which is the key word of the website. If you want to optimize keywords, the internal chain is indispensable, but the wrong internal chain form is also undesirable.