"I just hit one at random iPhone mobile phone! Feifan's activities are not fooled! " These two days, people seem to forget that this is e-commerce six hundred and eighteen In the rush of time, they went to shopping centers, department stores and supermarkets to download Feifan APP Eat, drink, and have fun. There is a lottery and a shake. Free shopping is not enough. You have to hold a mobile phone, stereo VR Glasses... don't stop until you go home. this year six hundred and eighteen The "Cheng Yaojin" Feifan Business Alliance three thousand The "Centennial Celebration of the Crazy Year of Hundreds of Cities and Thousands of Stores" event held by member enterprises of several alliance entities was "crazily" launched three thousand Many shopping centers, department stores and supermarkets were crowded with people. During the event, the shopping centers were full of people and the passenger flow soared. Once the "depression" in the past was changed, a new online offline combination of physical shopping mode was gradually accepted by consumers, even threatening the e-commerce's "overlord" position in consumer shopping.
A new way of consumption is spreading
These two days, the reporter found that this novel shopping method of "flying while shopping" has become a trend in a shopping center in Beijing. It was originally intended to simply "eat and eat", but as soon as I entered the door, I was attracted by the crazy shaking scene of Feifan E-commerce - the hall on the first floor was already full of people, and the grand prize was actually a chance to win Mercedes Benz smart ！ The reporter also downloaded Feifan APP Experiencing, the crowd seethed and someone was shaken on the spot iPhone Mobile phones, LeEco mobile phones, Bluetooth audio, etc. The awards are coming out frequently. Even if we don't win the car and mobile phones, we all have a lot of pocket money to offset cash.
The winners who were hit by the God of Luck were very excited, and the people who were still shaking broke out happy laughter from time to time. It is reported that new e-commerce Feifan is facing the challenge six hundred and eighteen , launched activities such as "crazy send, crazy smoke, crazy enjoy, crazy shake, crazy grab". This is not just a gimmick, but a way to fully invigorate the activity of offline physical merchants' passenger flow. In Feifan APP On the activity page, many brands can offer discounts after store discounts, IMAX Movie tickets are OK nine block nine The most eye-catching thing about rush purchase is that with Feifan quick payment, each purchase can be randomly reduced, and the highest amount is free of order, with unlimited repeated consumption, which also attracts many customers to open the payment QR code of Feifan at the cashier's desk for settlement.
From the feedback of consumers, this new online and offline shopping mode, from scene experience to transaction experience, has improved the competitiveness of real business to a certain extent and released more consumer demand. Feifan e-commerce does not sell physical goods. It is not only an online link between entities and consumers, but also can realize intelligent services such as intelligent parking, queuing, and number taking. This combination of online and offline high-quality scenes is a shopping experience that traditional e-commerce cannot provide.
The combination of powerful enterprises is the necessity of the transformation of physical businesses
The strategy of e-commerce has undoubtedly swallowed up a large market share that should belong to the traditional retail industry, leading to "e-commerce VS "Entities". From the micro level, many e-commerce enterprises' non-standard, homogeneous and bottomless price wars have damaged the healthy gross profit of the entire industry, making "bad money drives out good money". From the macro perspective that China's economy is shifting from foreign trade export to domestic consumption, more and more consumers pay more attention to shopping services and experience, and simple "festival making" cannot adapt to the upgrading of consumption mode. In this increasingly narrow situation, the Internet transformation of physical businesses is imminent.
If you simply PC End and mobile end are regarded as sales channels, so it is still difficult to escape the usual routine of e-commerce. The significance of Feifan e-commerce and physical businesses to create a business alliance lies in: reshaping the consumer value of the brand and creating demand. Taking the online as the entrance, Feifan improves the offline consumption experience through the online platform, and at the same time converts the traffic into offline consumption to realize the way, to a certain extent, it solves the core demands of the shopping center, thereby realizing the Internet transformation of the shopping center.
Up to now, there are more than one thousand and two hundred Three commercial projects have reached cooperation with Feifan forty thousand Brand merchants settled in Feifan open platform. It can be seen from the figures that, on the one hand, although the market of commercial retail industry is facing pressure and uncertainty, many physical businesses have realized the necessity of transformation and have a strong desire to explore commercial dividends through the Internet; On the other hand, it also shows that as long as physical businesses find high-quality new Internet e-commerce, they will inevitably avoid weaknesses, compete with e-commerce giants in a positive way, and engage in close combat.
Community and experience economy based on emotion and trust is a return from virtual space to real space. This economy will pay a premium for high-quality experience, services and scenes, thus promoting business growth. When a series of factors such as products, marketing and after-sales are restructured due to the involvement of the Internet, the physical supermarket will also re-establish a new competitive order. The best resources will definitely find the best traders. The best traders also need the best brand accumulation and physical strength. The final result is the strong combination, which is also the necessity of business flow.
