Baidu sells blood friends and ferments: about 40% of popular disease posts are sold

08:34, January 12, 2016 Sina Technology micro-blog
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Sina Science and Technology News, the morning news of January 12, Baidu Betrayal of blood friends As the fermentation continued, netizens continued to report in Zhihu that, in addition to the blood friend bar, it also involved infertility bar, diabetes bar, epilepsy bar and other popular diseases, which were introduced into the bar of business cooperation. According to the survey of Zhihu netizen ytytytytytyt, among 3259 health care bars, nearly 40% of popular disease bars have been sold. However, Baidu told Sina Technology: The disease bar is not allowed to introduce commercial cooperation

   Incomplete statistics: 40% of popular diseases are sold

 About 40% of popular disease bars are sold About 40% of popular disease bars are sold

After the blood friend bar was sold, the netizen nicknamed ytytytytytyt made a "statistics of popular disease bars in Baidu Post Bar" on Zhihu, and pointed out that hyperthyroidism bars, Parkinson's bars, cerebral palsy bars, gray nail bars and tooth bars have been sold in exchange for commercial interests. Netizen ytytytytyt also said in the statistics that the ways of selling and cooperation can be roughly divided into being contracted by pheasant hospitals, being contracted by groups, being contracted by individuals, advertising platform and website platform.

 All kinds of diseases are contracted by the pheasant hospital All kinds of diseases are contracted by the pheasant hospital

Among them, ytytytytytyt statistical analysis said that hyperthyroidism bar, infertility bar, femoral head necrosis bar, epilepsy bar, hypertension bar, funnel chest bar, vasculitis bar and other popular diseases were contracted by the pheasant hospital; Blood friend bar, Parkinson bar, liver disease bar, diabetes bar, etc. are contracted by "experts"; Eczema bar, psoriasis bar, wormwood bar, fattening bar, liver disease bar, pregnancy bar, vitiligo bar, etc. are contracted by individuals; In addition, the Cerebral Palsy Bar has introduced an advertising platform, while the Teeth Bar has been contracted by stakeholders.

 All kinds of diseases are contracted by the pheasant hospital All kinds of diseases are contracted by the pheasant hospital

   Most users trust information through Baidu search

"According to my incomplete statistics, nearly 40% of the popular disease bars have been sold, and most users will search medical information through Baidu and even fully trust these information. In addition to saying that I am shameless, I find myself really powerless." Zhihu netizen ytytytytytyt said.

 Most users trust information through Baidu search Most users trust information through Baidu search

In addition, an anonymous netizen found that the actual controller of the hypertension bar was "Gemei TCM", and further found that Gemei TCM: 1) It is not a medical institution, and the full name of the institution is "Gemei China Nutrition and Health Consulting Co., Ltd.", but the company was not found by searching the industrial and commercial registration information; 2) Click its enterprise QQ, and the name is "Guangzhou Meiyuan Biotechnology Co., Ltd.". Its registration information can be found in the system of Guangdong Administration for Industry and Commerce. In its company profile, it said that the company "is a modern shopping operation organization facing the Chinese mainland and providing consumers with quality life"; 3) There is no qualification for selling drugs. As an e-commerce company, Gemei's main business is selling medicine. In addition to some health care products, it focuses on selling traditional Chinese medicine for reducing blood pressure, weight loss and acne.

 Screenshot of the reply from the staff of Gemei Screenshot of the reply from the staff of Gemei

"I asked the staff of Gemei through QQ and telephone, and the other side said that their medicine was Chinese herbal medicine, which needed to be prepared by themselves, and there was no need to ask in person. Different people could take the same medicine with effect," said the anonymous netizen.

From Baidu's perspective, after the Bloodlife Bar was sold, the complained netizen "Ant Food" said that the problem had been solved: first, the original size of the bar owners of the Bloodlife Bar had been restored, secondly, the bar owners increased due to business cooperation had been canceled, and most importantly, Baidu promised that the Bloodlife Bar would not be sold to hospitals and other commercial institutions in the future.

The actual situation is consistent with Baidu's response to Sina Technology yesterday. After the blood friend bar incident was exposed yesterday, Baidu responded that: after a period of trial operation, the operating efficiency of the post bar jointly managed by professional institutions has significantly improved, and the average number of active users and posts per month has more than doubled. In order to ensure the experience and interests of the users of the post bar, we will also continue to select the best cooperation agencies, conduct strict qualification review and operation behavior supervision on the cooperation agencies, and regularly assess the operation results, including the number of users, user retention and other data. Baidu can adjust and replace unqualified institutional managers according to the management rules of the post bar. We have started to investigate the operation problem of hemophilia bar complained by Bar Friends recently. If the problem is found to be true, the bar owner will be replaced at any time.

   Baidu: The issue of Blood Friend Bar has been resolved

After that, Baidu made a further response to the incident of hemophilia bar: after discussion and research, Baidu's handling of the commercial disturbance of hemophilia bar is as follows: 1) Baidu rescinded the business contract with the hospital; 2) All new bar owners added due to business cooperation are cancelled; 3) The ant teacher can reapply for the old bar service and continue to manage hemophilia; 4) In the future, the post bar will introduce an international public health organization to become a big one; 5) Baidu promised that hemophilia bar would not be sold to hospitals and other commercial institutions in the future. Individuals who are interested in serving patients can apply to be a bartender and participate in specific management.

However, the event did not stop at the "hemophilia bar". More popular diseases related to the bar continued to be exposed by netizens, and the event is still fermenting. According to internal news, Baidu has said that the disease bar is no longer allowed to introduce commercial cooperation! However, according to the latest actual situation, the commercial cooperation of hypertension bars and other popular diseases is still in progress.

From the comment on the hemophilia bar event, more netizens are targeting Baidu Post Bar's commercial cash flow model. One netizen commented that "star bars, constellation bars, interest bars, and ball star bars (Wang Dalei) can be sold, but those related to diseases can't be taken as" out of business money ". Another netizen commented that the bar owner position of popular bars is very hot, and revealed that the bar owner position of Shenzhen bars is 2.8 million a year - a specific figure that has not been confirmed by other sources.

   Discussion: Is Baidu's behavior illegal

Under the question of Zhihu, "Is it against the law that hemophilia bars like Baidu Tieba are sold?", 37 answers have been gathered, of which the most supported ones are quoted Google The case of compensation of 500 million dollars for helping illegal drug websites advertise on Google.

The case said that on June 8, 2013, Jim Hood, co chairman of the National Association of Attorneys General, filed a complaint against Google, saying that it still allowed online pharmacies selling illegal and counterfeit drugs to advertise. Google was fined $500 million by the US Department of Justice for illegal drug advertising in 2011. According to the investigation of the Ministry of Justice, Google allowed a Canadian drug fraud company operating in the United States to place illegal advertisements at that time. The National Association of Prosecutors once again raised a complaint against this issue, saying that illegal goods information can be easily found through keyword search on Google's search engine, and some websites dealing with illegal goods also advertise in Google's YouTube video service.

Since then, Google has responded by saying: "We attach great importance to the safety of users, and have explained to Justice Minister Hood that Google has strengthened its policies in combating illegal and counterfeit drug online sales. In the past two years, we have deleted more than 3 million illegal drug advertisements, and regularly deleted dangerous and illegal content that violates YouTube policies."

As for whether Baidu Post Bar violated the existing laws, the post is still under discussion, but anonymous netizens have contacted the Fast Broadcast event and commented: "Fast Broadcast and Baidu Post Bar are also a platform. Fast Broadcast went bankrupt because it connived at spreading pornographic movies on the platform, and its main person in charge is also waiting to be judged by the court. Then, why does Baidu not go bankrupt? Why didn't Li Yanhong go to court? "

According to official data, there are 23913 Baidu Post Bars in 15 categories. In the whole Baidu architecture, Baidu Post Bar also plays a special role. Baidu's official saying is: "As the largest Chinese community in the world, Post Bar has become the first platform for netizens to exchange and discuss topics of common interest since its launch." In addition, according to people from nearly Baidu, Baidu Post Bar is also an important department to exercise its operational ability. From the official public data, the vice president in charge of Baidu Post Bar's mobile service business group Li Mingyuan It was as an intern in Baidu Tieba that Baidu began its career. (Li Gen)

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