Tourism market is booming

Data source: Jingdong Institute of Consumption and Industrial Development

With the continuous improvement of people's living standards, tourism has become a normal choice for Chinese people to relax. At the consumer end, the coverage of tourists is becoming wider and wider, and the number of travel trips is increasing. Poetry and distance are no longer a dream. At the industrial end, tourism products are more diversified, driving the accelerated upgrading of manufacturing, service industries and other fields to jointly achieve high-quality development.

Data shows that from September 1 to October 7 this year, the sales volume of tourism related products increased by 193% year on year, and both family travel and individual travel achieved rapid growth. Single youth release pressure and make new friends through holiday travel; Families with children enhance parent-child relationship and expand children's vision through tourism; Silver haired people can better enjoy retirement time through leisure travel. The different tourism needs of different groups have injected new vitality into the development of tourism. The different tourism products launched for various groups further subdivide and professionalize the tourism market, so that different groups can better enjoy the travel that meets their own needs.

From the perspective of travel route selection, many consumers are more interested in original and newly developed routes, and few people, low commercialization and new experience have become new pursuits. All regions should strengthen the creation of tourism characteristics and highlights, deeply tap the connotation of local culture, lifestyle, food, nature, history, urban development and other resources, and deeply integrate business, entertainment, performing arts, exhibition, travel photography, sports and other forms of business. The changes in the tourism market also put forward higher requirements for the standardization of the tourism industry in various regions. For example, the standard of hotel home stay price, the standard of safety and health in tourist attractions, the standard of quality training for service personnel, and so on. Only by paying more attention to environmental sanitation, parking lots, communication networks and other links, and providing high-quality services to tourists, can we gain competitive advantages and achieve sustainable prosperity of tourism.

In general, the tourism industry has ushered in a broader development space in the face of the growing demand for personalized, quality and diversified consumption. Next, to meet the people's growing needs for a better life as the starting point and end result, we should constantly enrich the supply of high-quality tourism products, drive the upgrading of various consumer formats, and promote the high-quality development of the cultural and tourism industry.

(Chen Yao commented on this issue by: senior researcher of Jingdong Institute of Consumption and Industrial Development)

key word: Tourism market vacation 2019 Outbound travel Post 90s