Intelligent brings new experience of home stay

Intelligent brings new experience of home stay (online China)

In the short video, you can find your favorite homestay and make one click reservation on your mobile phone; Enter the room and remotely control various facilities of the home stay through voice control and human body induction... In the digital wave, intelligence has become an important trend and direction of the home stay industry. Through the application of modern technology, B&B can provide more high-quality, convenient and comfortable service experience, and improve management efficiency. What are the new features of digital home stay? What new experience will it bring to B&B accommodation and management?

More customer channels

"I found the video of Luoyang's reclusive Datang homestay hotel on the Internet and found it very beautiful. I like this style of homestay very much and just came to experience it during the holiday." During the National Day holiday this year, Ms. Yang from Shanghai came to Henan Province to travel and stayed in Luoyang's reclusive Datang homestay hotel.

"On the one hand, I brought my children to Luoyang to experience Han costume makeup, and on the other hand, I was very interested in the decoration style of this home stay. After staying, the store also provided travel strategies, which was very convenient," said Ms. Yang.

Like Ms. Yang, many guests who come to Datang Home stay in seclusion have come to watch live webcasts or video introductions. Zhao Dan, the general manager of Luoyang Datang Home Inn Hotel in seclusion, often publishes videos on such platforms as Xiaohongshu, Diaoyin, Travel Photography, Popular Comments, and WeChat video accounts. In addition to the interior scenes and special activities of the home inns, there are also surrounding beautiful scenes. "We will also conduct live broadcast of homestay from time to time to shoot characteristic rooms and answer guests' questions. During the live broadcast, we will recommend some surrounding scenic spots to help make a general tourism plan. Some guests originally had some travel ideas, but did not think about where to go. After listening to our explanation, they often made travel plans." Zhao Dan said, "When many guests call for consultation, they often say that they have seen our video and want to experience it."

At present, in terms of attracting passenger flow, in addition to travel platforms, online social networking and sharing platforms are becoming an important channel for B&B to promote its brand. Different from the marketing method of raising brands to attract customers many years ago, the current home stay managers are more likely to obtain customers through OTA platform (online travel service platform), network sharing and other channels. Customers can see the address, environment, room layout and price of the home stay on the platform, and make reservations directly online. The introduction of short video, live broadcast and other digital marketing methods makes the tourist experience more intuitive and authentic, and makes the home stay industry achieve better economic benefits. The advantages of online communication and interaction, attracting customers and gathering customers, and precision marketing are prominent.

According to the Summary Report on Mid Autumn National Day Tourism released by Ctrip, during the "National Day" period, the business of air tickets, hotels, tickets, home stays, car rental, cruise lines and other businesses under Ctrip increased significantly. Among them, tickets and home stay orders both increased more than twice year-on-year.

Show smart services

With the popularization of smart home, the living quality of home stay has also been greatly improved. Many home stay rooms are equipped with high-tech intelligent devices, such as smart toilets, curtains, light controls, voice assistants, etc., to give guests a more comfortable living experience.

"Judging from the appearance, our home stay is simple and elegant, full of sense of time, but in fact every room is very intelligent." In the Xidi Scenic Area, Huangshan City, Anhui Province, Li Shengtao, the owner of Xidi Danyuan home stay, introduced that by embedding wireless communication, holographic sensing, intelligent regulation and other technologies, our home stay has realized the room environment, home appliances, security Intelligent multi-channel control of household facilities such as lighting. Tourists can pull curtains, turn on TV, turn on air conditioners and other automatic operations through voice control or human induction.

In some home stays, the application of smart home devices is also closely combined with local characteristics.

Yunhuali Intangible Cultural Heritage Art Home stay in Luoyang, Henan Province, is located in the middle street of Luoyang Ancient City Scenic Area. It combines smart home with intangible culture and art, and has a unique living experience. There are abundant historical and cultural relics in and around the park, and 24 cultural rooms integrate local intangible cultural heritage crafts into Chinese style accommodation environment.

"With a profound sense of history and cutting-edge technology experience, our homestay has been well received, attracting tourists to come to immerse themselves in the new experience of accommodation integrating history and modernity," said Yuan Ying, manager of Luoyang Yunhuali Intangible Cultural Heritage Art homestay, "We also have a voice assistant for" Little Love ", which is very interactive. It can answer the weather, traffic congestion and other questions, and can also tell children stories before bed. If the elderly live in, you can relax by chatting with" Little Love "."

Continuously improve quality

Digital transformation is not only to upgrade the quality of traditional homestay from inside, but also to integrate external resources to promote the development of homestay. It is an all-round and full chain application of digital technology.

In the opinion of Zhu Yujia, Vice President of Lvyue Group and Head of Culture and Tourism Business Department, digital empowerment is to bring value to every link of operation. For example, how to select the location of the store during the preparation period? Lvyue Group has developed a set of Aladdin intelligent location system to help home stay owners calculate the future operating income of the store through data collection such as business district heat map, competitive business district turnover, average overnight selling price, etc.

Site selection is only the first step of digital enabling home stay operation. "Lvyue Group uses rich front-end data to improve the efficiency of the middle and back office and enable big data to the whole chain of home stay business." Zhu Yujia said, "The key driving force of the future digital home stay is to better improve the consumer experience and optimize and improve each link."

It is reported that "Huazhu", a home stay brand of Lvyue Group, is the main destination home stay hotel market in scenic spots. "We use the intelligent management system to upgrade the application through all channels, from early design packaging to consumption scene experience, so that big data can be combined with cultural genes, thus promoting the brand of home stay through all channels," said Zhu Yujia.

Industry insiders believe that the previous work of the home stay industry has focused more on getting customers. After years of development, staying customers is now the key. Although a home stay video with excellent scenery and experience may have tens of millions of hits, making it relatively easy to get customers, if you can't keep customers, home stay will not keep reputation. Therefore, ultimately, it is necessary to rely on operation to meet the needs of tourists through systematic, standardized and digital services and experience, so that high-tech and home stay features can be better integrated, so that tourists can enjoy natural scenery, pastoral life, and have a high-quality living environment. (People's Daily Overseas Edition)

key word: Check in New experience Smart service Tourism strategy Precision marketing