In order to safeguard the rights and interests of developers and promote the sound development of mobile ecology, Baidu Search launched Thunderbolt 3.0 in mid January, and continued to expand the influence of the algorithm. This upgrade will severely crack down on cheating that attempts to improve website search ranking by forging user behavior.
In November 20, in a live broadcast class on Baidu search platform, the official made it clear that it would severely crack down on fast streaming sites, aggregation pages and junk content at the end of the year. From the latest announcement, we can see Baidu's attitude towards attacking fast platoon. This thunderclap algorithm 3.0 has made a technical upgrade in the first two thunderclap algorithms, which will expand the site coverage and make the attack cycle longer.
Interpretation of Thunderbolt Algorithm 3.0
Compared with Thunderbolt Algorithm 2.0, Thunderbolt Algorithm 3.0 has four major upgrade points:
1. Strengthened the identification of cheating;
2. Increased efforts to crack down on cheating sites;
3. The coverage of the algorithm is expanded;
4. Targeted attacks were carried out on areas with serious violations (such as cars, downloads, recruitment, B2B, website SEO, etc.).
For the new algorithm, let stationmaster What we are most worried about is whether our website will be affected.
Let's interpret what important information the above content contains:
1. As can be seen from the announcement, Baidu's goal this time is very clear, which is to fight against SEO fast queue.
2. Enhanced cheating identification means that Baidu will improve its ability to analyze the behavior and attributes of search clickers, and will combine more big data analysis to more effectively identify whether the clickers are real ordinary search users.
3. Increased efforts to crack down may mean that cheating sites may reduce their power throughout the site, even old websites and high weight websites may be hard to escape.
4. The key targets of this attack are mainly focused on cars, downloads, recruitment, B2B, website SEO, etc., but other fields are not excluded.
5. Although Baidu focuses on cracking down on swiping and clicking cheating, it does not mean that Baidu will not crack down on other fast platoon behaviors.
6. Before the algorithm was launched, Baidu also gave the website with problems a "breathing opportunity". If there is a problem, it should be rectified quickly, and there is still a chance to survive.
Which sites are vulnerable?
So what kind of sites are most vulnerable? According to Baidu's past quick platoon attacks, we can summarize the following characteristics of the easily recruited sites:
1. The lower the weight of the website, the greater the probability of being hit by fast platoon, and the death rate of small and medium-sized websites should account for a large proportion.
2. If a new site takes the risk of swiping fast row, it is basically "dead in seconds".
3. Sites with rapidly rising rankings will become the focus of Baidu's attention and review. From the list of Baidu PC weight changes in webmaster tools, it is often seen that the weight of some websites Baidu has climbed significantly. It is understood that some websites in the list are also achieved by means of quick ranking.
4. It is easier to identify and attack fast row stations that use a single technology. In addition, sites with more frequent swiping and queuing are also easier to detect.
There is no doubt that after the launch of Thunder Algorithm 3.0, in addition to filtering out a large number of garbage stations, it is expected to kill a wave of fast row merchants.
At present, most of the common brush click quick sort tools have failed, and many quick sort tools Software Very poor effect. According to the feedback from users to the webmaster's home, including the paid quick release tools purchased from the tb merchants, most of them have no obvious effect after paying for use, or have no effect directly.
In a word, the original version of Jinglei came from the hit and click algorithm. However, the rules after each upgrade are anti recognized by the fast platoon factory in a short time. The filter rules have been constantly upgraded, which can only filter grassroots fast platoon players, and are not bothered by those technology factories. In a while, when the fast setter studies the new Thunder 3.0, it will make a comeback.
Of course, for the majority of webmasters, the top priority is to adjust the website optimization as soon as possible to avoid using the SEO cheating strategy, and the site had better not use or use less quick release tools.
