Through our research on Baidu Bear's paw After several months of research, it has been found that the preferential treatment given by Bear Palm has benefited both new and old stations greatly. According to our test data, Bear Palm has really made up its mind to collect, protect the original, search for maps, and select the answers, Later, we will release some data of our test to let you have a more intuitive understanding of the traffic benefits brought to the enterprise website by the bear palm.

From the current traffic export of mobile terminals, Baidu's traffic distribution to Bear Palm reached 50% in 2018 and 80% in the next three years. This diversion data Baidu has also made many official announcements, which is indeed true. From the data of self built and third-party institutions, we can see that the ranking number of Bear Palm is increasing, which is enough to prove that Baidu is really betting on Bear Palm this time, We hope to continue to expand Baidu's market share in the mobile terminal by establishing the bear palm ecosystem.

The following figure shows a bear's paw that we operate, and we began to focus on the operation around March 20.

Bear Palm is really good at collecting pages. After adaptation, it will also reverse the collection on the PC side. The hard times of collecting before really no longer exist. As long as enterprises access Bear Palm, they can immediately reflect the high-speed experience of high collection rate and fast collection.

Ps: You can check whether the new site is in the evaluation period or new period through site binding.

Let's look at the point show data. The display volume is quite large, but perhaps the factor of this case site is that the click volume is not particularly high, but I am quite satisfied with such a data in just one month.

In addition, the function of original protection is also very powerful Original content The content protection is realized by pushing in the bear's paw. Especially, this time, the protection of original content mentioned a very high class, which is much, much better than the previous protection of original content. In addition, the original content will gradually enter the time effective database, and will soon reach the status of one second collection. In addition, the collection and sampling of feedback here is very useful for some enterprises. It can be directly used as a reference for content assessment and written into KPI.

After talking about the data effect, I believe you will wonder to whom Baidu will tilt the flow? The answer is simple: real content creators and service providers, I remember that before, people always felt that Baidu did not protect content enough, which led to many cases of bullying the small with the big. In the future, this gap will gradually reduce, and more traffic will flow to the bear's paw of refined professional creators and service providers, It is a trend and a fact that in the future, mobile terminals will not get traffic unless they do bear's paw 。

From the recent diversion of Baidu Bear Palm to the medical industry, we can see that the diversion of Baidu Bear Palm has been carried out in batches according to the industry. In the future, more industries will also carry out special diversion in turn, which is a good opportunity for the vast number of sites to reshuffle.

It is suggested that our site should follow Baidu's pace and not complain that Baidu has given the opportunity to big stations until the end. In fact, the fact is that Baidu has launched a new product. On the one hand, it will invite big stations to test it, and on the other hand, big stations can quickly adapt to Baidu's pace with high cooperation. For them, traffic is the most important, but what about other sites? Either you are struggling or you refuse at the beginning.

For the Bear Palm, we recommend that all enterprises must open up and operate carefully. No matter how pitted the road ahead is, at least access first to gain advantages. At least Baidu will have the opportunity to participate in the next industry when it promotes diversion.

It is believed that most enterprises still cannot distinguish the difference between Xiongzhang, Baijia and other We Media platforms?

In fact, both Bear Palm and Baijia are products of Baidu, but Bear Palm is a mobile product, and Baijia is a product of Baidu's information flow. Baijia is similar to other We Media platforms, while Bear Palm represents the entire mobile ecosystem, so Bear Palm is much higher in the level. All content and service providers based on the bear palm can make their own content or services quickly included and recommended, and can reach the whole network users through Baidu mobile terminal, to achieve accurate user retention and comprehensive communication and interaction, so as to meet the diverse needs of users.

In addition, is Bear Palm an We Media platform? Actually not at all, because all the content of Xiongzhang is on the site, the site provides content and most landing pages are on the site, and the realization of the site does not need to rely on Xiongzhang. We all know that the WeChat public account is based on the WeChat ecology, so Xiongzhang is a high-quality operation platform that relies on Baidu mobile terminal ecology+site, Moreover, Baidu is very confident in this model. From the current publicity and the frequency of meetings, we can see that Baidu is in the process of landing.