In the Internet industry, traffic acquisition methods and channels are always emerging one after another, but there are not many methods that can truly thrive. SEO optimization With the characteristics of free and accurate, it has become one of the hottest promotion models on the Internet. Although SEO technology has been updated iteratively at a high speed, the core points of future SEO optimization will not change.

1. User experience is always the first

A good user experience is also the best way to improve the SEO optimization effect. Only when the page content meets the user's needs (giving visitors a good impression) will they forget to return to your website, making the website's bounce rate extremely low, greatly increasing the site's access depth, and also increasing the chances of website content being reprinted, collected, distributed, and searched. To achieve all this, We must put user experience first (with beautiful website interface and high-quality Original content , highly relevant website anchor text, which can effectively hit users' pain points).

2、 key word Matching is always the core work of SEO optimization

Although the subject of a website can be thousands of keywords in a Baidu index, if it lacks a large number of long tail keywords, even if it ranks first in this keyword ranking, it is difficult to obtain tens of millions of keywords every day. Therefore, after completing the basic SEO content, the core of SEO is to layout the long tail keywords.

3. HTML CSS JS knowledge is always a necessary basic skill for SEOers

In the process of SEO optimization, we must often have Site Template . The demand for minor modification of website style will certainly waste a lot of time and money to find help if you can't modify it yourself. In addition, Baidu often launches some black technologies, such as Bear's paw Baidu MIP, intelligent applet, etc. These technologies have pushed out that if you want to quote, you must transform your own website. Once you want to transform, you must involve HTML, CSS, JS, etc.

4. Highly competitive original writing ability

No matter when, people like to see new things just like search engines. In the current bad environment where the Internet is flooded with copies, plagiarism, and reprints, and valuable information is extremely scarce, people are more interested in valuable new things. Only the original can do valuable new information. Search engines like new content, especially original content. When our website produces new content (original content), if the layout of the website is reasonable, search engine spiders will crawl and get very good rankings at the first time.

5. Analysis and processing of data

Data analysis is a necessary skill for seoer, which includes the initial industry data analysis, keyword statistical analysis, and of course, the subsequent website traffic analysis. Website traffic statistics and analysis is a required course for every SEO staff. You need to mine user profiles from various traffic indicators to develop effective SEO optimization strategies for the site and point out the direction for your SEO optimization.