Why do I submit data every day, but Bear's paw Is the index still falling at one or two every day? Why is my bear palm index always floating up and down recently? Why does my bear's paw index always fall sharply? In the operation of the bear palm, the bear palm index is a factor that should not be ignored by SEOers. In the current actual operation, the decline of the bear palm index is becoming more and more troublesome for everyone. So today, we have sorted out Baidu official documents to tell you several situations of bear palm decline and the corresponding reasons and solutions.
1、 Change of bear paw index mechanism
Baidu officially launched the new rules of the Bear Palm Index at the end of 2017. The new rules mainly focus on two points in index evaluation indicators: content originality and content quality. Originality has a great impact on the rise and fall of the index, and the content quality agrees with that. Here is a reminder that originality does not mean high quality, and high quality does not necessarily mean complete originality.
In addition to originality and quality, there are also some changes in the growth mechanism of the bear's paw index. The current bear's paw index is not likely to continue to submit high-quality Original content It will keep rising, but it will fluctuate up and down. If your bear's paw index fluctuates up and down slightly, don't panic!
2、 Three downward trends of bearpaw index
At present, there are three kinds of declining trends of the bear's paw index, one is steep decline, one is gentle decline, and the other is up and down fluctuation. For the three kinds of declining trends, let's look at the corresponding reasons and solutions one by one.
1. Steep descent
Reason for decline
1. After the launch of the new rules of the bear palm index, if it is detected that the content submitted by the bear palm is very low in originality or quality, the index will suddenly decline significantly.
2. In addition, the task score of the bear palm index has a 30 day cycle, and the corresponding task score needs to be resubmitted after 30 days, otherwise the task score will be deducted, mainly binding task score.
resolvent
In case of steep descent, don't panic. There are solutions. The first is to ensure that the original content can be submitted quickly, and the second is to quickly improve the quality rate of the submitted content. The bear palm index will quickly rise after the transformation of the page and the completion of these operations in strict accordance with the requirements of the Bear Palm Landing Page Experience Specification.
2. Gentle descent
Reason for decline
The slow decline may be due to less and less original content submission, or less and less high-quality content submission. When the proportion of original content and high-quality content in all submitted content is not high enough, the index will slowly decline.
resolvent
In principle, the solution is the same as that of steep descent. It is OK to submit original content and high-quality content quickly!
3. Fluctuation
As mentioned above, this fluctuation trend is due to the change of the growth mechanism of the Bear Palm Index, but it is the result of the official improvement of the evaluation mechanism. It is a normal situation, so we should not worry about it.
The above is a summary of some cases of the decline of the bear palm index and the explanation of the corresponding reasons and solutions. If these words are useful to you, please share them to let more friends know.